Welcome!

Government Cloud Authors: Elizabeth White, Liz McMillan, Pat Romanski, Dana Gardner, Gopala Krishna Behara

Related Topics: Government Cloud

News Feed Item

Harte-Hanks Expands Ci Pipeline Coverage: Identifies Over 3,200 Major Software Initiatives

Comprehensive Survey Data Reveals $436MM* in Planned Purchases in 2009 and 2010

SAN DIEGO, CA -- (Marketwire) -- 04/29/09 -- Harte-Hanks, Inc. (NYSE: HHS), a worldwide direct and targeted marketing company, has now expanded its Ci Pipeline(TM) lead generation service to include tracking of major software initiatives being planned at more than 75,000 North American business locations. The software initiatives identified include major purchases such as deploying application server software, business intelligence, customer relationship management (CRM), database management and document management software solutions. More than 3,200 initiatives with projected budgets ranging from $75,000 - $280,000 were identified in the first quarter of 2009 totaling more than $436 million in purchase intentions over the next twenty-four months.

According to Forrester Research, Inc. ("US IT Market Outlook: Q1 2009," March 31, 2009), software products that help save money -- whether in business processes or in IT operations -- will do relatively well in 2009. Thus, Harte-Hanks believes software purchasers represent an important area of opportunity for its clients, which include global information technology and telecommunications vendors.

"During the extensive research process that is the cornerstone of Ci Pipeline, we discovered several important trends reflecting how companies are adapting to the turbulent global economy," said Tino Kokkinos, managing director at Harte-Hanks Market Intelligence. "One trend is that businesses are now focusing on major software purchases to leverage the latest innovations in IT hardware, so they can keep current and competitive."

Ci Pipeline also addresses other market shifts that are on-point with the Forrester research including data about purchases for outsourcing initiatives in the areas of application support, software integration, and programming services. During the first quarter of 2009, Ci Pipeline has identified over $3 billion in 78 categories of planned technology expenditures, including purchases in computer hardware, software, storage, networking and telecommunications initiatives.

In addition to tracking technology spending initiatives, Ci Pipeline identifies the exact locations of the initiatives as well as budget, decision-maker, and purchasing timeframe. These decision makers include senior IT/PC/network/security/business and software applications managers. After undergoing a rigorous quality control process at Harte-Hanks, an opportunity alert including budget, authority, need and timing (BANT) information is then pushed directly to the seller's desktop or mobile phone inbox.

"Ci Pipeline is more than a product, it's a service," said Randy Ilas, vice president of product development at Harte-Hanks Market Intelligence. "We're not only delivering real-time, qualified leads. We're delivering comprehensive, actionable intelligence that can help our customers increase productivity and make better, more-timely decisions about their target customers."

Harte-Hanks is planning to extend the Ci Pipeline service to include European and mid-market spending initiatives by June 2009.

More information on Harte-Hanks Ci Pipeline is available at: http://www.citdb.com/cipipeline.htm

About Harte-Hanks

Harte-Hanks® is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Website at http://www.harte-hanks.com or call (800) 456-9748.

Every month, the Harte-Hanks Market Intelligence division completes telephone-based interviews with more than 50,000 information technology (IT) buyers and influencers to build the Ci Technology Database (CiTDB(TM)), the largest and most in-depth business technology database of its kind. The database monitors installed technology and spending plans at nearly 600,000 business, government and institutional sites in North America, Asia-Pacific, Europe and Latin America. This technology content is combined with the tracking of 2 million IT decision makers and chief-level executives, allowing CiTDB customers to find the right opportunity with the right decision-maker and to act on it efficiently and effectively.

Visit http://www.citdb.com.

* Planned purchase amounts are stated in U.S. dollars and are based on recent March 2009 exchange rates where applicable.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contact:
Randy Ilas
Harte-Hanks Market Intelligence
(858) 625-4886
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.
After years of investments and acquisitions, CloudBlue was created with the goal of building the world's only hyperscale digital platform with an increasingly infinite ecosystem and proven go-to-market services. The result? An unmatched platform that helps customers streamline cloud operations, save time and money, and revolutionize their businesses overnight. Today, the platform operates in more than 45 countries and powers more than 200 of the world's largest cloud marketplaces, managing mo...
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
Apptio fuels digital business transformation. Technology leaders use Apptio's machine learning to analyze and plan their technology spend so they can invest in products that increase the speed of business and deliver innovation. With Apptio, they translate raw costs, utilization, and billing data into business-centric views that help their organization optimize spending, plan strategically, and drive digital strategy that funds growth of the business. Technology leaders can gather instant recomm...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.
In an age of borderless networks, security for the cloud and security for the corporate network can no longer be separated. Security teams are now presented with the challenge of monitoring and controlling access to these cloud environments, at the same time that developers quickly spin up new cloud instances and executives push forwards new initiatives. The vulnerabilities created by migration to the cloud, such as misconfigurations and compromised credentials, require that security teams t...
The graph represents a network of 1,329 Twitter users whose recent tweets contained "#DevOps", or who were replied to or mentioned in those tweets, taken from a data set limited to a maximum of 18,000 tweets. The network was obtained from Twitter on Thursday, 10 January 2019 at 23:50 UTC. The tweets in the network were tweeted over the 7-hour, 6-minute period from Thursday, 10 January 2019 at 16:29 UTC to Thursday, 10 January 2019 at 23:36 UTC. Additional tweets that were mentioned in this...