|By Jeremy Geelan||
|April 16, 2009 07:00 AM EDT||
"There's a lot of hype over cloud computing, but we're confident that we will have the tools to make the hype a reality and help enterprises leverage this new computing model for all of their applications and with their management and security concerns addressed," says VMware CTO Steve Herrod in this Exclusive Q&A with Jeremy Geelan, Conference Chair of SYS-CON's Cloud Computing Expo series (California, New York, and Prague).
Steve Herrod, VMware CTO, during his Virtualization Conference & Expo Keynote in New York City
Jeremy Geelan: Do you agree with Dell's Drew Engstrom that "virtualization has matured to the point where it is not just viewed as a red-hot, ‘solve everything' technology, but as an effective means...to meet specific business needs and objectives"? Are we really that far along already - and if so why?
Steve Herrod: At VMware, we've worked together with Dell and with Drew for many years, and we have enjoyed helping with virtualization's broad acceptance and continued maturation. It is absolutely clear that virtualization is here to stay. In the future, we'll look back at the non-virtualized compute models as we look back on the phonograph or on bulky CRTs. The benefits it brings towards more efficient hardware use, faster server provisioning, higher application availability, and more secure computing are undeniable. All of that being said, I believe we're far from realizing the full benefits that virtualization can bring to datacenters, desktops, laptops, and mobile phones.
Geelan: So in these recession-sensitive times, business benefits are both real and tangible, from virtualization?
Herrod: Absolutely. Virtualization has always enabled IT organizations to do more with less, and our customers commonly share their amazement regarding just how quickly and easily they achieve their return-on-investment. What's more, they are achieving these savings while also progressing down the path towards the more flexible, available, and secure datacenter of the future.
Geelan: In your recent VMware Blog you anticipated that 2009 would begin to see the resolution of what you called the "desktop dilemma" - i.e., the business choice of whether to provide thick or thin clients for employees. What specific business and technology vectors make 2009 a decision-year?
Herrod: There are a number of factors forcing IT departments to rethink how they will provide desktop computing to their organizations:
- People are more mobile than ever, using a multitude of devices to do their work
- Compliance and security requirements have increased
- Growing diversity in the types of applications (e.g. Windows, Mac, and Web)
- IT must support all of the above changes with tighter budgets than ever
Our vClient initiative is aimed at providing an elegant solution to the above challenges, giving users ubiquitous access to all of their applications and with a rich user experience while helping IT make these desktops more manageable and secure.
Geelan: Aside from the desktop, where else does VMware see most potential growth for virtualization technologies?
Herrod: We have three major initiatives at VMware; Virtual Datacenter OS (datacenter products), vClient (desktop products), and vCloud (connecting enterprise customers with cloud providers). The datacenter side of the business is the most mature, but it's still incredibly early on in this opportunity. We constantly see customers transition their use of virtualization from tactical server consolidation projects to it being the centerpiece of their more strategic datacenter directions. As customers continue this progression, we see huge opportunities for the management and automation solutions that we provide.
And the vCloud initiative is also very early and full of promise. There's a lot of hype over "cloud computing", but we're confident that we will have the tools to make the hype a reality and help enterprises leverage this new computing model for all of their applications and with their management and security concerns addressed.
Geelan: What's the risk of Virtualization becoming just another buzzword used in the attempt to get organizations to "sign a check"?
Herrod: VMware's culture has been to avoid the hype and always try to under-promise and over-deliver. That being said, excessive industry-wide hype over virtualization (and cloud computing for that matter) can lead to disappointment. We're going to try to tamper the overhyping and focus on the specific benefits of VMware virtualization.
Geelan: Tell us about your collaboration with Cisco...what role can virtualization play in the networking space?
Herrod: We're collaborating with Cisco on a number of fronts. The most visible collaboration has been their introduction of the Nexus 1000v, the first 3rd-party software network switch available for VMware Infrastructure. This will go a long way in giving network administrators all of the visibility and flexibility that they need in the virtualized datacenter. We are also collaborating on more responsive remote display protocols for our vClient initiative, on new security offerings for the Virtual Datacenter OS, on standards for network management, and on several future areas that I can't publicly comment on.
It's clear that this is just the beginning, too. The datacenter of the future will be fully virtualized with the network enabling new levels of application mobility, security, and quality-of service guarantees. As we transition customers towards the cloud model, the network will, of course, play an even bigger and more visible role in these same areas.
Geelan: How about mobile virtualization - what's the current story there?
Herrod: Virtualization for mobile phones feels very similar to what we encountered 10 years ago with desktop and server virtualization; there are several technical challenges, but there will be a very big payoff to handset manufacturers, telecom service providers, ISVs, and end customers. Several companies are evaluating our products and expressing excitement in two particular areas: (1) simplifying the development, test, and deployment of the increasingly powerful OSes and applications for mobile devices, and (2) providing increased security by isolating trusted data and applications from the fun downloads many people are enjoying. It's still early though, and I expect it to be at least another year before you start to see broad deployment of virtualizaiton in the mobile phone space.
Geelan: As you know, SYS-CON as an organization is laser-focused not only on virtualization but also on cloud computing: how does VMware define itself in relation to the new world of the cloud?
Herrod: Virtualization and automation are key enablers of cloud computing, so we feel that we have a major role to play in this new space. Our vision is three fold:
- Help enterprises to run their own datacenters in a more "cloud-like" fashion. These "internal clouds" will be more efficient, deliver compute capabilities on demand, and securely support multiple disparate departments on a shared physical infrastructure.
- Provide a powerful software stack to a broad ecosystem of cloud providers. We'll deliver a suite of software that will help "external clouds" increase their efficiency and provide meaningful service level agreements for their users.
- Provide technologies to connect the internal and external clouds. The beauty of virtualized applications is that they are fully encapsulated and can be transported between datacenters without modification. We're working with our partners to enable this connectivity and let enterprise customers leverage the external clouds as desired... for on-demand test labs, for overflow compute capacity during peak demand periods, or to completely transition a set of their production workloads.
Again, there is a lot of work to do to achieve this full vision, but we're confident in the direction and think we have the right team and tools to deliver it.
Geelan: So is it a multi-vendor world, an interoperable one?
Herrod: It's a more heterogeneous world than ever before, but customers clearly desire, and in fact demand, interoperability. Virtualization naturally helps interoperability by breaking the unnatural ties between software and hardware. However, there is a lot of additional interoperability work required, and we're particularly focused on enabling two industry standards. The first is called the open virtualization format (OVF). OVF is focused on defining a standard format for virtual machines that enables them to be deployed on any vendor's virtualization offering. The second focus area is on management of the virtualization layer. This effort is farther behind, but is focused on defining a standard set of interfaces that hypervisors should support with the end goal of enabling management of multiple virtualization offerings from a single management tool.
Geelan: Do you agree with those who contend that Cloud Computing, in its current incarnation anyway, falls short on its promise to make computing as a whole as simple as plugging an application into a utility service? What's the trajectory of Cloud Computing seen from a VMware perspective?
Herrod: There are some great examples of cloud computing today, but they typically come with some constraints or compromises. For example, some cloud computing offerings require that you rewrite your application for their specific environment. In addition to the work required to do the coding, it also makes it difficult or impossible to ever leave that cloud should you need to. Another compromise with some cloud offerings has been the lack of acceptable performance and availability service level agreements.
As mentioned above, we think we can leverage our technology expertise to address many of these compromises and make cloud computing a reality even for completely unmodified applications and with even more desirable SLAs. We also believe we can help on the interoperability front, allowing customers to more easily enter and exit cloud computing providers with their virtualized applications.
Geelan: Lastly, what duty or duties of care do you feel being the CTO of a top company like VMware brings with it in the first decade of the twenty-first century? How important is the ‘IT greening' aspect of virtualization to you, for example?
Herrod: I believe that all companies have a requirement to be good stewards of the environment while they grow their businesses, and I'm very proud at the positive impact that VMware has made in this space. Each server that we virtualize saves as much as 7000 kilowatt-hours of energy and has a carbon footprint improvement that is equivalent to planting 55 trees or taking 1.5 cars off the highway. We're doing even more research into power savings and expect to deliver even more improved "green" solutions across both the datacenter and desktop as we move forward.
|michael boca 01/21/09 10:52:00 PM EST|
I believe that all companies have a requirement to be good stewards of the environment while they grow their businesses, and I'm very proud at the positive impact that VMware has made in this space. Each server that we virtualize saves as much as 7000 kilowatt-hours of energy and has a carbon footprint improvement that is equivalent to planting 55 trees or taking 1.5 cars off the highway. We're doing even more research into power savings and expect to deliver even more improved "green" solutions across both the datacenter and desktop as we move forward.
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Oct. 1, 2016 05:45 PM EDT Reads: 1,854
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Oct. 1, 2016 05:15 PM EDT Reads: 667
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Oct. 1, 2016 04:30 PM EDT Reads: 1,321
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
Oct. 1, 2016 04:30 PM EDT Reads: 411
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your ...
Oct. 1, 2016 04:00 PM EDT Reads: 1,309
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Oct. 1, 2016 04:00 PM EDT Reads: 3,736
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Oct. 1, 2016 03:45 PM EDT Reads: 610
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Oct. 1, 2016 03:30 PM EDT Reads: 1,767
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Oct. 1, 2016 03:30 PM EDT Reads: 1,201
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Oct. 1, 2016 03:00 PM EDT Reads: 3,073
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Oct. 1, 2016 01:30 PM EDT Reads: 878
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Oct. 1, 2016 01:00 PM EDT Reads: 5,194
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Oct. 1, 2016 12:30 PM EDT Reads: 664
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Oct. 1, 2016 12:30 PM EDT Reads: 3,134
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Oct. 1, 2016 12:30 PM EDT Reads: 5,557
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Oct. 1, 2016 12:30 PM EDT Reads: 3,278
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Oct. 1, 2016 12:30 PM EDT Reads: 2,342
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Oct. 1, 2016 12:30 PM EDT Reads: 670
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Oct. 1, 2016 11:45 AM EDT Reads: 2,818
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
Oct. 1, 2016 11:30 AM EDT Reads: 1,340