Welcome!

Government Cloud Authors: Pat Romanski, Liz McMillan, Kevin Jackson, Elizabeth White, Bob Gourley

News Feed Item

Evian(R) Natural Spring Water Becomes the Source of Pure Play at the US Open

The World's #1 Premium Natural Spring Water Brings Exclusive Opportunities Directly to Consumers at the US Open

NEW YORK, Aug. 22 /PRNewswire/ -- Evian(R) Natural Spring Water, the world's leading luxury natural spring water, marks 2008 as its 23rd year as the Official Bottled Water of the US Open. As part of this sponsorship, Evian will have a premium presence at New York's US Open from August 25-September 7, refreshing the crowd with its "naturally balanced, naturally pure"(TM) water, and endowing tennis aficionados with exclusive opportunities throughout the tournament.

This year, Evian will host a number of highly interactive opportunities for guests of the US Open. In addition to sponsoring a luxurious setting where tournament-goers can shop for exclusive products on ShopEvian.com, tennis fans can discover the source of pure play at the Evian Booth, with chances to win exclusive prizes, and create their very own Evian commercial. Guests will even find themselves face-to-face with tennis superstar James Blake during his special check presentation to USTA Serves and the Harlem Junior Tennis and Education Program.

"As a long-time supporter of the US Open, we're particularly excited to host the myriad of interactive projects to engage tournament goers at the Evian Booth," says Jeff Caswell, Vice President of Marketing for Evian North America. "We have always treated US Open fans with exclusive items, but with the introduction of ShopEvian.com at the Evian Booth, we are now able to offer exclusive, luxurious opportunities literally at the fingertips of tournament goers."

The Limited Edition James Blake Brumisateur

The popular Evian(R) Brumisateur(R) Facial Spray will be hitting stands at the US Open and the Olympus US Open Series with a brand new, limited edition look designed by tennis superstar James Blake. An essential item for summer and a necessity for anyone with an on-the-go lifestyle, the second annual limited edition Evian Brumisateur Facial Spray will be brought back for another year to play its part by keeping sun-drenched fans refreshed and cool while they soak up the action on the court.

The Evian Brumisateur will be working double duty this year by keeping fans fresh, as well as giving back to an organization close to Blake's heart. Evian will be honoring their partnership with Blake by donating a portion of the proceeds from the Evian Brumisateur to USTA Serves and the Harlem Junior Tennis and Education Program.* Blake is one of the top-ranked male American tennis players in the world, and he attributes much of his success to the impact that this amazing organization had on him as a young man.

The Evian Booth Presents ShopEvian.com

A haven in the hot summer weather, guests of the US Open can beat the heat inside the Evian Booth. Evian will be the source of pure play at the US Open, hosting a space where sun-drenched tennis fans can mingle with the Evian models while they cool off with a refreshing spray from the Limited Edition James Blake Brumisateur. Visitors of this pink and white destination will have a chance to enter a twice-daily drawing to win prizes such as autographed James Blake memorabilia, a pair of tickets to the 2009 US Open, gift certificates to a chic New York restaurant or a month supply of Evian.

Guests to the Evian Booth will also be able to browse ShopEvian.com -- the first time this site will be available in a public forum in New York City -- via interactive touch-screen computer kiosks. While supplies last, any purchase made at these ShopEvian.com kiosks will include a complimentary Limited Edition Evian Brumisateur Facial Spray designed by tennis star James Blake.

The launch of ShopEvian.com earlier this year marks the first time that U.S. consumers can purchase Evian products directly from the source at their own convenience. This site also answers the consumer demand for a public forum to purchase the more exclusive items from Evian, including the heralded Christian Lacroix and Palace Bottles, as well as the popular Evian Brumisateur Facial Spray. ShopEvian.com is now a go-to website for consumers to find luxurious Evian exclusives as they continue to hit the market.

Evian Day -- August 28

Evian will continue its tradition of sponsoring a special Evian Day, where guests to the US Open can experience the glamour that Evian brings along to the tournament. This year's Evian Day will include even more exclusive prizes and giveaways on Thursday, August 28.

During Evian Day, approximately 25,000 guests at the US Open will receive a complimentary Limited Edition James Blake Brumisateur Facial Spray, in addition to chances to win autographed James Blake memorabilia, a full year's supply of Evian or dinner for two at an upscale Manhattan restaurant.

Further, one guest will receive a 23-month supply of Evian, with each case representing a year that Evian has sponsored the US Open. Finally, one lucky grand prize winner will walk away with an incredible trip for two to the luxurious Evian Royal Resort in Evian-Les-Bains, France.

Make-Your-Own Evian Commercial

In addition to ShopEvian.com, Evian is proud to offer fans another avenue to interact with the brand at the US Open, including a new platform where guests to the Evian Booth can create a personalized Evian commercial. Participants can choose from a multitude of unique scripts shot in front of specialized backdrops to reflect their relationship with the brand. After completing their commercial shoot, guests will receive an access card with a code to retrieve their commercials online, and later, the three best commercials will be chosen to rotate on ShopEvian.com, providing yet another way to give US Open fans a unique Evian experience.

About Evian

Bottled since 1826, Evian Natural Spring Water is the world's #1 brand of premium natural spring water. Every drop of Evian takes over 15 years to filter through mineral rich glacial sands in the pristine French Alps. Bottled at the source in a state of the art facility, Evian comes from the Cachat Spring located on the Southern shore of Lake Geneva, in the town of Evian-les-Bains. Evian provides a uniquely balanced mineral composition and subtle flavor as a product of its unhurried journey.

Today, Evian is a brand of the Danone Group, a leader in the food industry and number one by volume in the world for packaged water and dairy products. Evian first entered the U.S. market in 1978, where it was served in the finest bars and restaurants in distinctive glass bottles, and is now accepted as the most premium natural spring water for those, including many of Hollywood's elite, who like to treat themselves to the very best.

About Evian in Tennis

This continued partnership with the US Open solidifies the brand as a major supporter for the sport of tennis, as they already hold the title of proud sponsor for the Australian Open and Wimbledon, as well as an extended endorsement deal with tennis star James Blake. This year also marks the third anniversary of Blake's endorsement deal and the 23rd anniversary of the partnership between Evian and the US Open. This year also signifies an extension of the sponsorship to the Olympus US Open Series, the exciting seven-city series that precedes the New York-based US Open. Evian is thrilled to be an active sponsor of these events, and looks forward to continuing this exciting and successful relationship for years to come.

* USTA Serves will receive proceeds up to $10,000, of which 75% will be directed to The Harlem Jr. Tennis program.

SOURCE Evian Natural Spring Water

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
Korean Broadcasting System (KBS) will feature the upcoming 18th Cloud Expo | @ThingsExpo in a New York news documentary about the "New IT for the Future." The documentary will cover how big companies are transmitting or adopting the new IT for the future and will be filmed on the expo floor between June 7-June 9, 2016, at the Javits Center in New York City, New York. KBS has long been a leader in the development of the broadcasting culture of Korea. As the key public service broadcaster of Korea...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...