|By PR Newswire||
|August 22, 2008 09:00 AM EDT||
This year, Evian will host a number of highly interactive opportunities
for guests of the US Open. In addition to sponsoring a luxurious setting where
tournament-goers can shop for exclusive products on ShopEvian.com, tennis fans
can discover the source of pure play at the Evian Booth, with chances to win
exclusive prizes, and create their very own Evian commercial. Guests will
even find themselves face-to-face with tennis superstar
"As a long-time supporter of the US Open, we're particularly excited to
host the myriad of interactive projects to engage tournament goers at the
Evian Booth," says
The Limited Edition James Blake Brumisateur
The popular Evian(R) Brumisateur(R) Facial Spray will be hitting stands at
the US Open and the Olympus US Open Series with a brand new, limited edition
look designed by tennis superstar
The Evian Brumisateur will be working double duty this year by keeping fans fresh, as well as giving back to an organization close to Blake's heart. Evian will be honoring their partnership with Blake by donating a portion of the proceeds from the Evian Brumisateur to USTA Serves and the Harlem Junior Tennis and Education Program.* Blake is one of the top-ranked male American tennis players in the world, and he attributes much of his success to the impact that this amazing organization had on him as a young man.
The Evian Booth Presents ShopEvian.com
A haven in the hot summer weather, guests of the US Open can beat the heat
inside the Evian Booth. Evian will be the source of pure play at the US Open,
hosting a space where sun-drenched tennis fans can mingle with the Evian
models while they cool off with a refreshing spray from the Limited Edition
James Blake Brumisateur. Visitors of this pink and white destination will have
a chance to enter a twice-daily drawing to win prizes such as autographed
Guests to the Evian Booth will also be able to browse ShopEvian.com -- the
first time this site will be available in a public forum in
The launch of ShopEvian.com earlier this year marks the first time that
U.S. consumers can purchase Evian products directly from the source at their
own convenience. This site also answers the consumer demand for a public
forum to purchase the more exclusive items from Evian, including the heralded
Evian will continue its tradition of sponsoring a special
Further, one guest will receive a 23-month supply of Evian, with each case
representing a year that Evian has sponsored the US Open. Finally, one lucky
grand prize winner will walk away with an incredible trip for two to the
luxurious Evian Royal Resort in Evian-Les-Bains,
Make-Your-Own Evian Commercial
In addition to ShopEvian.com, Evian is proud to offer fans another avenue to interact with the brand at the US Open, including a new platform where guests to the Evian Booth can create a personalized Evian commercial. Participants can choose from a multitude of unique scripts shot in front of specialized backdrops to reflect their relationship with the brand. After completing their commercial shoot, guests will receive an access card with a code to retrieve their commercials online, and later, the three best commercials will be chosen to rotate on ShopEvian.com, providing yet another way to give US Open fans a unique Evian experience.
Bottled since 1826, Evian Natural Spring Water is the world's #1 brand of premium natural spring water. Every drop of Evian takes over 15 years to filter through mineral rich glacial sands in the pristine French Alps. Bottled at the source in a state of the art facility, Evian comes from the Cachat Spring located on the Southern shore of Lake Geneva, in the town of Evian-les-Bains. Evian provides a uniquely balanced mineral composition and subtle flavor as a product of its unhurried journey.
Today, Evian is a brand of the Danone Group, a leader in the food industry
and number one by volume in the world for packaged water and dairy products.
Evian first entered the U.S. market in 1978, where it was served in the finest
bars and restaurants in distinctive glass bottles, and is now accepted as the
most premium natural spring water for those, including many of
About Evian in Tennis
This continued partnership with the US Open solidifies the brand as a
major supporter for the sport of tennis, as they already hold the title of
proud sponsor for the Australian Open and Wimbledon, as well as an extended
endorsement deal with tennis star
* USTA Serves will receive proceeds up to
SOURCE Evian Natural Spring Water
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