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Competing Mobile Device Visions for the US: UMPCs, MIDs, and Smartphones

Competing Mobile Device Visions for the US: UMPCs, MIDs, and Smartphones

Research and Markets (http://www.researchandmarkets.com/reports/c93645) has announced the addition of “Competing Mobile Device Visions for the US: UMPCs, MIDs, and Smartphones” to their offering.

As categories of mobile devices converge, We have identified four primary types of productivity tools—the ultra-mobile PC (UMPC), the mobile Internet device (MID), smartphones, and smartphones with mobile companions. To determine which of these may have an advantage among US consumers, We commissioned a survey to test attitudes and perceptions. Based upon the preferences of 1,759 respondents, it appears that there are two “winners,” a potential winner, and one with an uncertain future.

The clear winner in the survey is the smartphone, either alone or with a mobile companion. Nearly half of the respondents chose the benefits and capabilities associated with smartphones. Helping its chances for success are the established and successful channels of distribution and that the actual pricing of this solution is somewhat less than end-user expectations. That smartphones are established as a valuable solution today makes the sales process easier than for the other mobile device options.

To derive these results, the survey asked questions about the devices respondents currently own, carry with them regularly, that they plan to buy in the near future, and what devices they plan to retire. This information is meant to help any participant in the mobile device marketplace, including the software and accessories ecosystem, better anticipate customer demand and expectations.

Topics Covered:

Executive Summary

Introduction

Ultra-Mobile PCs

Mobile Internet Devices

Smartphones

The Smartphone “Mobile Companion”

Summary

Current Device Ownership

The Practice of Carrying Duplicate Devices

The Issue of Weight of Devices

What Non-Users Say

Preferences for New Mobile Data Devices

Marketing Mix for the New Devices

What Existing Device Would be Left Once the User Acquired a New Device

Conclusions about UMPCs, MIDs, Smartphones, and Mobile Companions in the US

Smartphones

Smartphones with Mobile Companions

MIDs

UMPCs

Methodology

Survey Demographics

Glossary

Related Reports

For more information, visit http://www.researchandmarkets.com/reports/c93645

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