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Priority Health Chooses WebTrends as the Foundation to Deliver Actionable Metrics and Unique Visitor Intelligence

Priority Health Chooses WebTrends as the Foundation to Deliver Actionable Metrics and Unique Visitor Intelligence

WebTrends Inc., a leading provider of Web analytics and online marketing solutions, today announced that Priority Health, a nationally recognized health plan provider, has selected WebTrends as the foundation to their online marketing strategy to deliver actionable metrics and unique visitor insight. Priority Health has implemented WebTrends Visitor Intelligence™/Marketing Warehouse and WebTrends On Demand Analytics™ to optimize their online marketing opportunities and improve their brand awareness.

“We selected WebTrends because WebTrends Marketing Warehouse provides us with a powerful open database that we can use to store critical data and build reporting and analysis around,” said Rich Lange, Director of Web Experience. “WebTrends Analytics and Visitor Intelligence provide us actionable reporting and unique visitor information that we need to understand our customers and deliver a compelling and engaging web experience.”

Building on the Marketing Warehouse foundation, Priority Health has developed a powerful integration with WebTrends Open Exchange partner OpinionLab to provide a “voice of customer” solution. By combining the actionable insight of WebTrends and OpinionLab in a single interface, Priority Health is able to have a complete view of website performance and visitor feedback, enabling them to understand where and why users are abandoning pages and associating any drops in conversions with specific content, design, or usability scores.

“Our integration with OpinionLab and WebTrends delivers real value because we are now able to create a complete picture of our online visitor, and as a result, design a more engaging and valuable online experience,” said Mr. Lange. “Without WebTrends, we wouldn’t have the ability to understand and connect with our customers in this powerful way.”

“WebTrends provides robust analysis and reporting for online activities and visitor behaviors,” said Dan Stickel, CEO, WebTrends. “Unlike other products in the market that focus on ‘visits’, our technology takes a major leap forward and allows companies to also track individual visitors and their actions over time. Furthermore, our open architecture offers a foundation for integrating data from multiple marketing technologies, such as OpinionLab, allowing our customers to create a 360 degree view of their customers, thereby increasing the overall value and functionality of our integrated solutions. This helps Priority Health to improve their customer’s experience and build a better brand.”

About Priority Health:

Priority Health is a nationally recognized health plan company based in Michigan. It serves a half million members with a broad portfolio of products including commercial and government health plans. A nonprofit dedicated to providing all people access to affordable health care, Priority Health ranks 11th in the nation according to U.S. News & World Report and the National Committee for Quality Assurance. Priority Health employs 1,000 people throughout Michigan’s Lower Peninsula with offices in Farmington Hills, Holland, Jackson, Kalamazoo, Saginaw and Traverse City, as well as its headquarters in Grand Rapids. For more information about Priority Health, visit priorityhealth.com.

About WebTrends Inc.

WebTrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognized analytics, search engine marketing (SEM), and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, HSBC, Microsoft, Reuters and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their marketing initiatives. For more information, visit: www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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