Welcome!

Government Cloud Authors: Yeshim Deniz, Elizabeth White, Pat Romanski, Dana Gardner, Liz McMillan

News Feed Item

Priority Health Chooses WebTrends as the Foundation to Deliver Actionable Metrics and Unique Visitor Intelligence

Priority Health Chooses WebTrends as the Foundation to Deliver Actionable Metrics and Unique Visitor Intelligence

WebTrends Inc., a leading provider of Web analytics and online marketing solutions, today announced that Priority Health, a nationally recognized health plan provider, has selected WebTrends as the foundation to their online marketing strategy to deliver actionable metrics and unique visitor insight. Priority Health has implemented WebTrends Visitor Intelligence™/Marketing Warehouse and WebTrends On Demand Analytics™ to optimize their online marketing opportunities and improve their brand awareness.

“We selected WebTrends because WebTrends Marketing Warehouse provides us with a powerful open database that we can use to store critical data and build reporting and analysis around,” said Rich Lange, Director of Web Experience. “WebTrends Analytics and Visitor Intelligence provide us actionable reporting and unique visitor information that we need to understand our customers and deliver a compelling and engaging web experience.”

Building on the Marketing Warehouse foundation, Priority Health has developed a powerful integration with WebTrends Open Exchange partner OpinionLab to provide a “voice of customer” solution. By combining the actionable insight of WebTrends and OpinionLab in a single interface, Priority Health is able to have a complete view of website performance and visitor feedback, enabling them to understand where and why users are abandoning pages and associating any drops in conversions with specific content, design, or usability scores.

“Our integration with OpinionLab and WebTrends delivers real value because we are now able to create a complete picture of our online visitor, and as a result, design a more engaging and valuable online experience,” said Mr. Lange. “Without WebTrends, we wouldn’t have the ability to understand and connect with our customers in this powerful way.”

“WebTrends provides robust analysis and reporting for online activities and visitor behaviors,” said Dan Stickel, CEO, WebTrends. “Unlike other products in the market that focus on ‘visits’, our technology takes a major leap forward and allows companies to also track individual visitors and their actions over time. Furthermore, our open architecture offers a foundation for integrating data from multiple marketing technologies, such as OpinionLab, allowing our customers to create a 360 degree view of their customers, thereby increasing the overall value and functionality of our integrated solutions. This helps Priority Health to improve their customer’s experience and build a better brand.”

About Priority Health:

Priority Health is a nationally recognized health plan company based in Michigan. It serves a half million members with a broad portfolio of products including commercial and government health plans. A nonprofit dedicated to providing all people access to affordable health care, Priority Health ranks 11th in the nation according to U.S. News & World Report and the National Committee for Quality Assurance. Priority Health employs 1,000 people throughout Michigan’s Lower Peninsula with offices in Farmington Hills, Holland, Jackson, Kalamazoo, Saginaw and Traverse City, as well as its headquarters in Grand Rapids. For more information about Priority Health, visit priorityhealth.com.

About WebTrends Inc.

WebTrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognized analytics, search engine marketing (SEM), and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, HSBC, Microsoft, Reuters and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their marketing initiatives. For more information, visit: www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments t...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...