Welcome!

From Application Virtualization to Xen, a round-up of the virtualization themes & topics being discussed in NYC June 23-24, 2008 by the world-class speaker faculty at the 3rd International Virtualization Conference & Expo being held by SYS-CON Events in The Roosevelt Hotel, in midtown Manhattan.


Application Virtualization - Bob Lozano, Chief Strategist for Appistry, is giving a session on Application Virtualization with particular focus on achieving Web-scale. He'll be comparing and contrasting external cloud deployment to internal deployment on commodity infrastructure.

Beyond Server Virtualization - see Virtualization 2.0

Business Drivers for Virtualization - Who does virtualization really benefit? How can enterprises adopt virtualization technologies to address real business problems? Is virtualization just another consolidation technology? How are other businesses using virtualization? This session by Andi Mann, senior analyst from Enterprise Management Associates, will help you to understand what are the key business drivers for virtualization, where to expect significant benefits and how to make sure that virtualization delivers strategic advantages.

Cloud Computing - see Middleware Virtualization

Corporate Social Responsibility
- see Green Data Center

CSR
- see Green Data Center

Delivery - see New Delivery Models for Virtualization

DFS
- see Microsoft Distributed File System

Embedded Hypervisors - see New Delivery Models for Virtualization

Embedded Virtualization
- see Real-Time Virualization

File Virtualization - see Microsoft Distributed File System

Green Data Center-
Rich Lechner, the VP responsible for IBM's virtualization, grid and platform management offerings, is giving a session on improving data center energy efficiency. "To think green will help keep their companies operating in the black," Lechner notes. Virtualization - server consolidation and containment - can help companies place multiple workloads on the same server, allowing for fewer physical servers and thus lowering the electricity and cooling requirements. 

High-End Computing - Shai Fultheim, Founder & CEO of ScaleMP, will be giving a session on the use of system aggregation, a revolutionary virtualization technology that allows end-users to get access to a large shared memory system built using multiple off-the-shelf x86 systems.

High Intensity Virtualization - Harry Petty, Director of Server Virtualization at Brocade Communications Systems, is giving a session on how virtual servers and physical servers can stand on an equal footing. "I will show you how to take your virtualization strategy to the next level," says Petty.

Hypervisor Breaches -Hezi Moore, CTO & Co-Founder of Reflex Security, is giving a session on one identified vulnerability in virtualized environments, the “hypervisor” threat in which a hacker can break out of a guest OS and onto the host OS of a server.

I/O Virtualization - "Without I/O virtualization, the amount, type, and physical connectivity of server I/O are all fixed. In order to achieve true flexibility in server usage, these fixed resources must become dynamic." Ariel Cohen, CTO of Xsigo Systems, to whom these words belong, is giving a session in which he will will compare different approaches to I/O virtualization and discuss the applications of the technology.

Infrastructure Virtualization - The next generation of infrastructure virtualization and management is the focus of the session being given by Kevin Epstein of Scalent Systems.

IT Automation - BMC Software CTO, Tom Bishop, is giving a session explaining how IT organizations can realize the full value of virtualization through aligning IT with business priorities and automating IT processes.

Managing End Points - see Virtualizing End Points

Microsoft Distributed File System (DFS) - In this session, Matt George & Ursula Sinkewicz of Fidelity Investments will be reviewing file virtualization as a migration and administration solution and discussing the role of DFS and its value in environments where file virtualization is present. They will consider the practical and the promise of file virtualization with and without DFS in the environment.

Middleware Virtualization - This session by Geva Perry of GigaSpaces will explore the challenges of achieving the full potential of "cloud computing." According to Perry, we need a broader definition of virtualization, and that is the complete de-coupling of the logical components of an application (represented by the software stack) and the physical resources. "In the case of middleware, whether it is data access, messaging or the business logic," says Perry, "the physical location of the resources should not matter to the developer and to the end user."

Network-Based Storage Virtualization - see Storage Virtualization

New Delivery Models for Virtualization - XenSource Founder Simon Crosby, now CTO of Citrix XenSource, is giving a session aimed at providing IT organizations with a short- and long-term roadmap by focusing on the new delivery models for virtualization (including embedded hypervisors and managed services), what's available today and what can be expected in the future, and best practices for deployment.

Power and Cooling - Data centers are faced with increasing operational costs, as well as power and cooling limitations. Streamlining the legacy power and cooling systems that support virtualized environments can reduce costs, and Domenic Alcaro - Director of Enterprise Segment Northeast for APC-MGE - will discuss in his session how new power and cooling technologies and effective data center planning and design are saving additional electrical costs, sometimes even more than the original savings from virtualization.

Real-Time Virtualization - The next wave of virtualization is already happening: in connected devices - through embedded technologies. As a new frontier in virtualization, real-time virtualization brings benefits to the embedded space that include high performance with a small memory footprint. Mark Milligan from VirtualLogix will be giving a session on the similarities and distinct differences of real-time virtualization for connected devices and traditional virtualization.

SRM - see Storage Resource Management

Storage Resource Management (SRM) -  SRM technology can enable IT organizations to manage storage in the virtual enterprise, and Symantec's Sean Derrington will be giving a session on how SRM technology can address the demands and management complexities that virtualization presents.

Storage Virtualization - Storage virtualization introduces a level of abstraction that sits between application servers and physical storage resources to provide centralized volume management and non-disruptive data mobility. This session by Doc D’Errico, VP of the Infrastructure Software Group at EMC Corporation, will review the benefits of virtualization and discuss how second generation, network based storage virtualization can be used to meet the demands imposed by its central position in the I/O stack.

System Aggregation - a revolutionary virtualization technology that allows end-users to get access to a large shared memory system built using multiple off-the-shelf x86 systems. Shai Fultheim, Founder & CEO of ScaleMP, will be giving a session on its use for high-end computing takes advantage of the traditional SMP operating model such as ease of installation and management, as well as large memory, while maintaining the cost structure of x86 clusters.

Virtual Lab Automation (VLA) - Ravi Gururaj, Founder & CTO of VMLogix, will be leading a session on this innovative solution for streamlining software development and automating the entire development and test environment setup while utilizing existing server virtualization infrastructure. "VLA improves resource utilization and efficiency while pushing products to market faster," he says. His presentation will review the virtual test and development infrastructure and provide best practice recommendations.
 
Virtual Security - see Hypervisor Breaches

Virtualization 2.0 -
The first wave of virtualization only addressed the server: but what's next? According to this session given by Egenera's CTO, Pete Manca, the next wave of virtualization virtualizes beyond the server, encompassing data center infrastructure (storage, networking and processing) to unbind applications from servers and create a fully agile data center.

Virtualizing End Points - Etay Bogner, co-founder and CTO of Neocleus, is giving a session on how virtualization technologies offer a breakthrough approach to reduce the complexities of managing end points. His will discuss the distinct differences between how organizations are approaching virtualizing end points and the benefits each implementation offers.

VLA - see Virtual Lab Automation

Workplace Virtualization - Dror Gill, Chief Strategy Officer at Ceedo, will be giving a session on how workplace virtualization creates a seamless separation between the application workspace and the OS, optimizing the manageability, performance and deployment aspects of the enterprise software environment..

Xen -
Xen (www.xen.org) originated as a University of Cambridge research project and is an open source reference hypervisor. "The Xen project is independent of Citrix, just as it was of XenSource, Red Hat, Novell, Sun and the other vendors that contribute and/or distribute the Xen hypervisor to market," notes one of the founders of XenSource, Inc., Simon Crosby - now CTO of Citrix XenSource. Crosby is giving a session at the conference.



Virtualization Technology Providers and Contributors in 2008
The following companies are among the providers and contributors of Virtualization technology: 3Leaf Systems, 3PAR, 3Tera, Acronis, Actional, Active Endpoints, ActiveGrid, activePDF, ActiveServers, ActiveState, Actuate, Agile Software, Agilent, AGiLiENCE, Agilysys, Akamai, Akorri, AlachiSoft, Altova, AMD, AMDAHL, Amentra, Amyuni, anacubis, Apani, APC, Appcelerator, Appistry, AppStream, Ascential, Astaro, Attune Systems, Autodesk, AutoVirt, Availl, Azul Systems, BEA Systems, B-Hive, Black Duck Software, Black Hat, Blackbaud, Blue Lane Technologies, BlueArc, BlueNote, BluePhoenix Solutions, BMC Software, Borland, Bristol Technology, Brix Networks, BroadVision, Brocade, Burton Group, Business Objects, CA, CalAmp, Cassatt, Cast Iron, Catbird, Cayenne Technologies, Ceedo Technologies, Cenzic, Certeon, CiRBA, Cisco Systems, Citrix Systems, ClearApp, ClearCube Technology, Compass America, Composite Software, Compuware, Configuresoft, Continuity Software, Coraid, Courion, Coyote Point Systems, DataDirect, DataSynapse, Dell, Double-Take Software, Ecora Software, EDS, Egenera, Elastra Corporation, Embarcadero, EMC Corporation, Enomaly Open Source, Enterprise Management Associates, Entuity, EqualLogic, ESRI, F5 Networks, Farata Systems, Fortisphere, Forum Systems, Fujitsu, GemStone, Getronics, GigaSpaces, Green Hills Software, Grid Dynamics, GridGain Systems, GT Software, Hitachi Data Systems, HP, Hyperic, IBM, ICEsoft, Illumita, ILOG, IMEX Research, Information Builders, InstallFree, Intel, International Computerware, iTKO LISA, JBoss, Juniper, Kidaro, LynuxWorks, ManageIQ, Managed Methods, Marathon Technologies, Mellanox, Microsoft, Mindreef, MKS, Moka5, Motorola, MQSoftware, NASTEL, Ncomputing, NEC, NetApp, Netegrity, Neverfail, Nexaweb, NextAxiom, Nimbus, Novell, OASIS, OpenSpan, OPNET Technologies, OpTier, Oracle, Panacea Software, Parallels, Pillar Data Systems, PlateSpin, PLX Technologies, Progress Software, Prolifics, Prosync Technology, Provision Networks, QLogic, Quest Software, Racemi, Raxco Software, Red Hat, Reflex Security, Resolutions Enterprises, Riverbed Technology, Rogue Wave, rPath, RSA Security, SanDisk, SAP, Saugatuck Technology, ScaleMP, Secure Command, ShavLik, ServInt Internet Services, Skytap, Silpion IT Solutions, Software AG, Splunk, StackSafe, Stoneware, StoreVault, StrikeIron, STT, WebOS, Sun Microsystems, Surgient, Sybase, Symantec, Tenfold, TheInfoPro, Thinstall, Third Brigade, TIBCO Software, Tideway Systems, TRANGO Virtual Processors, Transitive, Trend Micro, Trigence, Unisys, Verio, VeriSign, Virtual Iron, VirtualLogix, Vizioncore, VKernel, VMLogix, vmSight, VMware, Web Age Solutions, WSO2, XDS, Xiotech, xkoto, and Xsigo Systems.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (2) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
queZZtion 05/22/08 10:34:32 AM EDT

Who is the current leader in the market for backup and disaster recovery and replication?

MichaelF 05/21/08 05:47:36 PM EDT

Having once worked at IBM, I’m long familiar with the idea of virtualization, often called ‘logical partitioning’ in IBM mainframe speak. However, the reason why there’s so much discussion around virtualization today is because it is becoming much more widely available at a much better value than it has in past.

@ThingsExpo Stories
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo at the Javits Center in New York City, NY.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.