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@CloudExpo: Press Release

IBM Announces European Cloud Computing Hub in Dublin

Unveils New Cloud Computing Service

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On Friday IBM (NYSE: IBM) and the Industrial Development Agency of Ireland (IDA Ireland) announced the establishment of Europe's first Cloud Computing Center. Located in Dublin, the new facility will serve as a hub that will deliver Cloud Computing research and services to a number of satellite facilities to be built in Europe, Middle East and Africa. IBM experts from these centers will work directly with clients in the region, helping them adopt cloud computing solutions that spur technology research and business development.

One of the Dublin center's first offerings for clients, called IBM Idea Factory for Cloud Computing, is a new service delivered directly to clients over a cloud computing environment. Using Web 2.0 technology, it allows communities of business professionals to be assembled into social networks to facilitate the development of new business ideas. IBM Idea Factory for Cloud Computing captures business processes -- from their beginnings as ideas to commercialization -- speeding up brainstorming among employees, partners, software developers and other third party participants.

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"The selection of Ireland as the location for IBM's European hub for Cloud Computing highlights Ireland's role as an important contributor to IBM's global research, development and innovation strategy," said Micheál Martin TD, Minister for Enterprise, Trade and Employment for the Irish government. "The investment further establishes IBM Ireland's growing reputation as a high performance computing centre within IBM Corporation. IDA Ireland and IBM have a proactive long-standing relationship in advancing the Irish business and the implementation of strategic high value knowledge-based research and development investments."

"Our investments in cloud computing are a prime example of how IBM is seeking out emerging global market opportunities and new computing models that benefit IBM clients," said Steve Mills, Senior Vice President and Group Executive, IBM Software Group. "Through this new facility and the cloud computing model, the wealth of talent at IBM's software lab in Ireland will be accessible to not only the rest of Europe, but Africa and the Middle East as well."

Cloud computing is an information technology (IT) infrastructure in which dynamically shared computing resources are virtualized and accessed as a service. Cloud computing replaces the traditional data center model in which companies own and manage their own stand alone hardware and software systems. Cloud computing is an attractive proposition for small to large-sized companies. It also is a green technology model that reduces energy consumption by improving IT resource utilization, therefore requiring fewer servers to handle equivalent workloads.

The need for cloud computing is fueled by the dramatic growth in business collaboration, connected devices, real-time data streams, and Web 2.0 applications such as streaming media and entertainment, social networking and mobile commerce.

The first client of the center at Dublin will be the Sogeti Group, a specialist provider of Local Professional IT Services. Sogeti plans to use the IBM Idea Factory for Cloud Computing, providing its employees around the world with the technology to collectively brainstorm online and generate new ideas about building the "Sogeti of the Future."

"Innovation is at the heart of every successful company," said Michiel Boreel, CTO of Sogeti. "By utilizing IBM Cloud Computing Center resources, we expect to generate a wealth of real-world solutions for accelerating Sogeti's international growth and delivering step-change for our clients. Another positive benefit is increased interaction and collaboration between our consultants around the world, as well as hands-on experience with this leading-edge computing power."

"Responding to demand in the market, we are moving fast to build an integrated cloud computing operation. We are adding Europe's first Cloud Computing Center at Dublin and more facilities into a network of existing centers in China, Vietnam and the U.S. The centers can bring skills and expertise to serve our clients in building their own new enterprise data centers," said Dr. Willy Chiu, Vice President of High Performance On Demand Solutions, IBM Software Group. With such a network of centers, Dr. Chiu pointed out, "We will also address the need for open interoperability standards."

The IBM High Performance on Demand Solutions Lab will work with IDA Ireland to build this center using IBM's "Blue Cloud" technologies, a series of cloud computing offerings based on industry open standards and open source software. IBM Tivoli systems management software will manage the Cloud Computing environment.

The center will place a focus on innovation and research activities. As part of its ongoing educational initiatives, IBM has also agreed to facilitate cloud computing training for lecturers at the Dublin Institute of Technology's School of Computing. The training will help the school to foster new skills that meet the needs of this emerging computing model.

A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!
Cloud Expo 2010 West, November 1-4, Santa Clara Convention Center, Santa Clara, California will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.

The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conferences and exhibitions in Prague June 21-22 and Santa Clara November 1-4.

The recent Cloud Expo at the Javits Center in New York City was the largest Cloud Computing conference ever produced, more sponsors, exhibitors and delegates than all other Cloud events of the year combined!

The four-day Santa Clara event will attract more than 5,000 delegates from 48 countries and over 150 sponsors and exhibitors on a 120,000 sq ft show floor, larger than Cloud Expo 2010 East, New York City event!

All main layers of the Cloud ecosystem will be represented in the6th and 7th International Cloud Expo - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.

"Cloud Expo was announced on February 24, 2007, the day the term ‘cloud computing' was coined," said Fuat Kircaali, founder and chairman of SYS-CON Events, Inc. "Cloud has become synonymous with ‘computing' and ‘software' in two short years, and this event has become the new PC Expo, Comdex, and InternetWorld of our decade. By 2012, more than 50,000 delegates per year will be attending Cloud Expo."

Sponsorship Opportunities
for Cloud Expo Prague and Santa Clara
Cloud Expo 2010 Europe and Cloud Expo 2010 West "show prospectus" have shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802 3021.

Early Bird Registration Options
for Cloud Expo Prague and Santa Clara
Cloud Expo delegates can pre-register for the Cloud Expo Europe with €550+ savings here and for Cloud Expo West with $800+ savings here.

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream at www.sys-con.com - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Computing Expo (www.CloudComputingExpo.com), Virtualization Conference & Expo (www.VirtualizationConference.com), Government IT Conference & Expo (www.GovITExpo.com), Cloud Computing Bootcamp (www.CloudComputingBootcamp.com), and UlitzerLive! New Media Conference & Expo (http://events.sys-con.com).

Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.

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