Welcome!

Government Cloud Authors: Pat Romanski, Liz McMillan, Dr. Gopala Krishna Behara, Raju Myadam, Kevin Jackson

Related Topics: @BigDataExpo, Artificial Intelligence, @ThingsExpo

@BigDataExpo: Blog Feed Post

A Vacation Lesson: Mastering Logistics with Analytics | @ThingsExpo #IoT #M2M #BigData

Our logistics foray started by watching the artsy-fartsy movie 'The Lunchbox'

Okay, so my vacations don’t necessary seem like other folks’ vacations. Yes, we relax. Yes, we spend too much money. Yes, we eat too much food. But for some reason, unusual learning opportunities pop up during our vacations, and this year’s vacation was no different. This year’s vacation theme was… logistics.

Our logistics foray started by watching the artsy-fartsy movie “The Lunchbox.” I hate artsy-fartsy movies, but my wife insists on watching them on vacation. The movie was excellent. However, I was totally mesmerized by the lunchbox delivery system that was a featured part of the movie. The lunchbox delivery system, called dabbawalas, delivers hot lunches from homes and restaurants to people at work in Mumbai, India. The lunchboxes are picked up mid morning, delivered to husbands at noon using bicycles and railway trains, and returned to the originating source in the afternoon.

The dabbawallahs are extremely efficient; delivering up to 250,000 lunches daily and they rarely make a mistake. The delivery system is a very complicated dance of many elements, including the railway system in Mumbai. And it’s all done without the services of computers, iPhones or even an operating manual! Every step of the process, even the return address for each lunchbox, is memorized by the dabbawallahs.

But watching the movie “The Lunchbox” wasn’t enough. Next we made a journey to Sarasota, FL to check out the Ringling Bros Museum. My favorite part was the “Day in the Life of the Circus.” This amazing display showed all of the logistical complexities of setting up and taking down the circus…done in miniature (see Figure 1).

Figure 1: Complete Reproduction of the Ringling Bros Circus in Miniatures

The Ringling Bros Circus traveled with 1,300 workers and performers, and over 800 animals. In less than four hours time (starting when the first of three trains arrived at 3am), the workers would have set up the Big Top’s six center poles, 74 quarter poles, 122 sidewall polls, 550 stakes, 26,000 yards of canvas, three rings, four stages, a hippodrome track, and seats for 15,000 people. The first tent that went up was the mess tent, so that the battery of cooks could start cooking the 3 meals necessary to feed the workers and performers!

In a single season, the circus performed in 150 towns and cities. Fewer than 20 of the venues were more than a single day which meant setting up AND tearing down the enormous circus in a single day!

Big Data and Logistics
Logistics optimization has historically separated winners from losers in the world of commerce. Just like Ringling Bros mastered the art of logistics to bring “The Greatest Show On Earth” to cities across the United States, companies in industries such as retail, travel, entertainment, healthcare, consumer goods, manufacturing and hospitality must master logistics to:

  • Improve the predictability of on-time delivery of goods and services, while
  • Reducing operational costs and eliminating operational inefficiencies, in order to
  • Provide a differentiated, “delightful” customer experience

Think of the strategic role that logistics plays in Amazon’s business model (i.e., free two-day delivery and even same-day delivery in select zip codes). Amazon has mastered logistics in order to fulfill their customer promise to get make the delivery of products easier than driving to the store! Select what you want to buy on the Amazon website or mobile app, pay with [1-Click] and your order magically appears within two days or less at your doorstep. Or better yet, just yell at Amazon Alexa what you want and the user experience is even more seamless.

To master logistics, Amazon isn’t afraid to try new things. For example, the stocking in Amazon’s Prime Now locations looks random…because it is random! The items are stocked wherever is closest and fastest, and the location of the items is captured so that the analytic algorithms can optimize the picking process. The random stocking actually accelerates the picking process…with the help of analytics. Amazon couples the real-time, detailed stocking data with advanced analytics to get items out the door almost immediately after an order is placed in their Amazon Prime Now locations. And Amazon still isn’t satisfied, as they hope that drone delivery can actually reduce the delivery process to 30 minutes or less.

Monetizing Your Logistics Data
Tomorrow’s logistics battleground will likely be waged in how logistics organizations leverage the “commerce of the world” data to create new revenue or monetization opportunities.

“Information about the package is as important as the package itself.” -Frederick “Fred” W. Smith, Founder and CEO of Federal Express

Fred Smith said it well – back in 1978 – that the data about the package might be more valuable than the package itself. There is a bounty of analytic insights that can be gathered from the detailed logistics data of moving products from manufacturer and retailer to the end consumer, including:

  • Economic growth by geography and industry
  • Rapidly developing (and declining) markets and geographies
  • Financial health of a company
  • Market share changes by product category and geography
  • Promotional effectiveness
  • Product problems (by the number of returns)
  • Real-time changes in traffic patterns
  • Real-time weather conditions
  • Road surface conditions (potholes, missing lines, bumpy surfaces)

For example, logistics companies like DoorDash and GrubHub know as much about the success of a restaurant as anyone, as they can track not only what was ordered and by whom, but can also track re-orders by customers (which is the best measure of customer satisfaction). They know what types of foods what types of customers like, and when (time and dates) they prefer to place orders.

Monetizing Your Organization’s Data
Opportunities to exploit an organization’s data are only limited by the organization’s imagination, and willingness to experiment, fail and learn! However the real “monetization” event won’t be centered on selling one’s data. Instead the “monetization” event will likely be driven by monetizing the insights derived from the data; insights that can be monetized by 1) understanding the decisions that key market players are trying to make and 2) creating and packaging analytic insights to help those market players make better and more timely decisions.

As we discuss in our Big Data Business Model Maturity Model (see Figure 2), organizations should not focus on monetizing their data by selling their data (“value in exchange” to quote Adam Smith). Instead, organizations should focus on monetizing the insights gleaned from that data to improve today’s and tomorrow’s key operational, customer and market decisions (“value in use” to again quote Adam Smith).

Figure 2: Big Data Business Model Maturity Index

Identifying, validating and focusing on the most important decisions that customers (and prospects) are trying to make to optimize their business models can identify monetization opportunities for new products, new services, new markets, new audiences, new channels and new partnerships.

Sources:

“What Harvard learned by studying India’s lunchbox delivery system”
https://www.pri.org/stories/2014-04-16/what-harvard-learned-studying-indias-lunchbox-delivery-system

Stupendous! Amazing! Ringling Museum In Sarasota Does Circus Tradition Proud
http://travelwritersmagazine.com/stupendous-amazing-ringling-museum-in-sarasota-does-circus-tradition-proud/

The Howard Bros. Circus
https://en.wikipedia.org/wiki/The_Howard_Bros._Circus

How Amazon Delivers Packages in Less Than an Hour
http://time.com/4159144/amazon-prime-warehouse-new-york-city-deliveries-christmas/

The post A Vacation Lesson: Mastering Logistics with Analytics appeared first on InFocus Blog | Dell EMC Services.

Read the original blog entry...

More Stories By William Schmarzo

Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business”, is responsible for setting the strategy and defining the Big Data service line offerings and capabilities for the EMC Global Services organization. As part of Bill’s CTO charter, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He’s written several white papers, avid blogger and is a frequent speaker on the use of Big Data and advanced analytics to power organization’s key business initiatives. He also teaches the “Big Data MBA” at the University of San Francisco School of Management.

Bill has nearly three decades of experience in data warehousing, BI and analytics. Bill authored EMC’s Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements, and co-authored with Ralph Kimball a series of articles on analytic applications. Bill has served on The Data Warehouse Institute’s faculty as the head of the analytic applications curriculum.

Previously, Bill was the Vice President of Advertiser Analytics at Yahoo and the Vice President of Analytic Applications at Business Objects.

@ThingsExpo Stories
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they b...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TAZMO technology and development capabilities in the semiconductor and LCD-related manufacturing fields are among the best worldwide. For more information, visit https://www.tazmo.co.jp/en/.
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...