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The Four Laws of Digital Transformation | @CloudEXPO @Schmarzo #AI #DX #IoT #SmartCities #DigitalTransformation

Digital Transformation is about innovating business models, not just optimizing business processes

My discussions with organizations looking to “digitally transform” themselves is yielding some interesting observations. I expect that when these discussions move into the execution phase, we will start to create some “Laws of Digital Transformation” that will guide organizations digital transformation journey. So with that in mind, let me start by proposing these “4 Laws of Digital Transformation”.

Law #1: It’s About Business Models, Not Just The Business
Digital Transformation is about innovating business models, not just optimizing business processes

Organizations are looking to leverage these digital assets to create new “economic moats.” Warren Buffett, the investor extraordinaire, popularized the term “economic moat.” “Economic moat” refers to a business’s ability to maintain competitive advantages over its competitors (through process and technology innovation and patents) in order to protect its long-term profits and market share from competing firms.

As highlighted in the McKinsey Quarterly article titled “Competing In A World Of Sectors Without Borders,” organizations are embracing digital transformation to knock down traditional industry boundaries and disrupt conventional business models (see Figure 1).

Figure 1:  Digital Transformation Driving New Ecosystems and Business Models

While organizations that are looking to “digitally transform” themselves need to look long term, they can, and should, apply their digital assets to optimizing today’s key business and operational processes with machine learning and artificial intelligence capabilities.

Law #2: It’s About Eliminating Barriers Associated with Time and Distance
Digital Transformation is about coupling digital technologies with digital assets in order to eliminate time and distance barriers in your business model.

Let’s say that you are in the retail industry and looking to identify opportunities to combine digital technologies with digital assets to eliminate time and distance as barriers to your business model. The scenario outlined in Table 1 provides an example of that process.

Customer Need:  Order More Cap’n Crunch Cereal
Traditional Business Model Digitally Transformed Business Model
Scour the Sunday paper and look for Cap’n Crunch coupons Yell from your kitchen table:  “Alexa, order me two boxes of Cap’n Crunch”
Search local grocery stores with Cap’n Crunch on sale
Get dressed to go out into public (can’t just wear underwear to the store)
Carve out the time to get in the car and drive to the store
Stop at the gas station to re-fuel your car that you daughter never fills up!
Aimlessly drive around the grocery store parking lot trying to find an open parking spot
Trek through the labyrinth of aisles in the store to find the Cap’n Crunch
Stand in line waiting to pay for your Cap’n Crunch
Patiently wait for your credit card transaction to be accepted at check out
Trudge through the hot parking lot trying to remember where you parked your car
Fight traffic to drive back home
Lug your boxes of Cap’n Crunch into the house

Table 1: Traditional versus Digitally Transformed Business Models

The scenario in Table 1 isn’t just optimizing the ordering process. The scenario in Table 1 requires the complete re-wiring of the organization’s business model and value creation process: from demand planning to procurement to quality control to logistics to inventory management to distribution to marketing to store operations to customer experience.

There are a multitude of opportunities for organizations to couple digital technologies with digital assets to remove time and distance barriers across the organization’s value creation model. Let’s go old school (“there’s no school like old school”) and check out the blog “Michael Porter’s Value Chain Creation Model” to start that brainstorming process (see Figure 2).

Figure 2: Michael E. Porter “Competitive Strategy: Techniques for Analyzing Industries and Competitors

Law #3:  It’s About Creating New Digital Assets
Digital Transformation is about creating new digital assets
(data, analytics, and insights about customers, product, operations and markets)

Organizations need to create new digital assets around customer, product and operational insights. Organizations need to capture the analytical and behavioral insights about their customers, products and operations including tendencies, inclinations, predispositions, propensities, biases, preferences, trends, performance and usage patterns, associations and affiliations.

But these new digital assets can’t be built all at once.  Organizations need a thoughtful process for building out these analytic and behavioral insights one use case at a time.  See the blog “Analytic Profiles: Key to Data Monetization” for more details on how to leverage the Data Lake and Analytic Profiles to build out your organization’s new digital assets (see Figure 3).

Figure 3:  Leverage Analytics Profiles to build New Core Competencies

These customer, product and operational data and analytics are corporate assets like we have never seen before. These digital assets never wear out and never depreciate. In fact, the more that you use these digital assets, the more their value increases. And these digital assets never deplete so they can be used across an infinite number of use cases at no additional cost.

Consequently, organizations need an entirely new approach to properly manage and leverage these digital assets. My recent University of San Francisco research paper “Applying Economic Concepts To Big Data To Determine The Financial Value Of The Organization’s Data And Analytics Research Paper” lays out a process for not only determining the economic value of your data and analytics, but also how to use these new digital assets to fuel your digital transformation process.

Law #4: It’s About Predictive Intelligence
Digital Transformation is about predicting what’s likely to happen, prescribing actions and learning from the results faster than your competition.

Digital transformation is about creating an organization that continuously explores, tests and learns. Every customer engagement is an opportunity to learn more about the preferences and behaviors of your customers. Every product activity is an opportunity to learn more about the performance and usage of your products. Every employee, supplier and partner engagement is an opportunity to learn more about the effectiveness and efficiencies of your operations.

Leading organizations do this at scale, continuously exploring new ideas and testing new concepts in order to fuel the continuous learning cycle. Leading organizations master the “Art of Failure” where the “fail fast but learn faster” mentality permeates the entire organization. These organizations embrace the power of “might,” because if organizations don’t have enough might moments, they won’t have any break-through moments.

In the end, these organizations look to build “smart” or “intelligent” products, services and processes that self-monitor, self-diagnose, self-correct and self-learn; that strive to continuously refine and fine-tune the organization’s digital transformation journey.

The post The 4 Laws of Digital Transformation appeared first on InFocus Blog | Dell EMC Services.

 

At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes.

Register Today and SAVE ▸ Here

Speaking Opportunities ▸ Here

Sponsorship & Exhibit Opportunities ▸ Here

Silicon Valley Faculty ▸ Here

Silicon Valley Schedule ▸ Here

CloudEXPO Has Been the M&A Capital For Cloud Companies

CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.

Our Silicon Valley 2019 schedule will showcase 200 keynotes, sessions, general sessions, power panels, and hands on tutorials presented by 150 rockstar speakers in 10 hottest conference tracks of 2019:

» CloudEXPO
» DevOpsSUMMIT
» ServerlessSUMMIT
» Kubernetes at CloudEXPO
» FinTechEXPO Blockchain
» DXWorldEXPO Digital Transformation
» AI | ML | DL | Artificial Intelligence
» Big Data | Analytics
» IoT | IIoT | Smart Cities
» Mobility | Security
» Enterprise Cloud Hot Topics

CloudEXPO Silicon Valley 2019 Show Prospectus ▸ HERE

Prospectus At-a-Glance ▸ HERE
Attendee Profile ▸ HERE
Keynote Opportunities ▸ HERE
General Session Opportunities ▸ HERE
Diamond Sponsorship Opportunity ▸ HERE
Platinum Sponsorship Opportunity ▸ HERE
Gold and Silver Sponsorship Opportunities ▸ HERE
Bronze Sponsorship and Exhibitor Packages ▸ HERE
Benefits of Exhibiting at CloudEXPO 2019 ▸ HERE

CloudEXPO is the single event where technology buyers and vendors meet to experience and discus cloud computing and all that it entails. For more than a decade, sponsors and exhibitors of CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities through our following unique tools. For more information on sponsorship, exhibit, and keynote opportunities call us at 954 242-0444 or contact us ▸ Here

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 40-minute technical session
  • Online advertising on 4,5 million article pages in SYS-CON's leading i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage
  • Unprecedented PR Coverage: Unmatched editorial coverage on Cloud Computing Journal
  • Tweetup to over 184,000 plus Twitter followers
  • Press releases sent on major wire services to over 500 industry analysts

FinTech and Blockchain Are Now Part of CloudEXPO 2019 Program

Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.

Accordingly, attendees at the upcoming 23rd CloudEXPO, June 24-26, 2019 at Santa Clara Convention Center in Santa Clara, CA will find fresh new content in full new FinTech & Enterprise Blockchain track.

ServerlessSUMMIT & Kubernetes at CloudEXPO Silicon Valley

As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility.

Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility.



As they do so, IT professionals are also embracing the reality of Serverless architectures, which are critical to developing and operating real-time applications and services. Serverless is particularly important as enterprises of all sizes develop and deploy Internet of Things (IoT) initiatives.

Serverless and Kubernetes are great examples of continuous, rapid pace of change in enterprise IT. They also raise a number of critical issues and questions about employee training, development processes, and operational metrics.

DevOpsSUMMIT at CloudEXPO Celebrates Its 12th Event in Six Years

Cloud-Native thinking and Serverless Computing are now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector.

The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.

ServerlessSUMMIT and DevOpsSUMMIT at CloudEXPO expands the DevOps community, enable a wide sharing of knowledge, and educate delegates and technology providers alike.

There's a real need for serious conversations about Serverless and Kubernetes among the people who are doing this work and managing it.

So we are very pleased today to announce the ServerlessSUMMIT at CloudEXPO.

DXWorldEXPO Showcases Cutting-Edge IoT, Artificial Intelligence, Machine Learning, and Digital Transformation

Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation. DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy.

DXWorldEXPO® has organized these issues along 10 tracks, 22 keynotes and general sessions, and a faculty of 222 of the world's top speakers.

DXWorldEXPO® has three major themes on its conference agenda:

Technology - The Revolution Continues
Economy - The 21st Century Emerges
Society - The Big Issues

Global 2000 companies have more than US$40 trillion in annual revenue - more than 50% of the world's entire GDP. The Global 2000 spends a total of US$2.4 trillion annually on enterprise IT. The average Global 2000 company has US$11 billion in annual revenue. The average Global 2000 company spends more than $600 million annually on enterprise IT. Governments throughout the world spend another US$500 billion on IT - much of it dedicated to new Smart City initiatives.

For the past 10 years CloudEXPO® helped drive the migration to modern enterprise IT infrastructures, built upon the foundation of cloud computing. Today's hybrid, multiple cloud IT infrastructures integrate Big Data, analytics, blockchain, the IoT, mobile devices, and the latest in cryptography and enterprise-grade security.

Digital Transformation is the key issue driving the global enterprise IT business. DX is most prominent among Global 2000 enterprises and government institutions.

About DXWorldEXPO LLC

DXWorldEXPO LLC is a Lighthouse Point, Florida-based trade show company and the creator of DXWorldEXPO - Digital Transformation Conference & Expo. The company produces and presents the world's most influential technology events including CloudEXPO, DevOpsSUMMIT, and FinTechEXPO.

More Stories By William Schmarzo

Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business” and “Big Data MBA: Driving Business Strategies with Data Science”, is responsible for setting strategy and defining the Big Data service offerings for Hitachi Vantara as CTO, IoT and Analytics.

Previously, as a CTO within Dell EMC’s 2,000+ person consulting organization, he works with organizations to identify where and how to start their big data journeys. He’s written white papers, is an avid blogger and is a frequent speaker on the use of Big Data and data science to power an organization’s key business initiatives. He is a University of San Francisco School of Management (SOM) Executive Fellow where he teaches the “Big Data MBA” course. Bill also just completed a research paper on “Determining The Economic Value of Data”. Onalytica recently ranked Bill as #4 Big Data Influencer worldwide.

Bill has over three decades of experience in data warehousing, BI and analytics. Bill authored the Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements. Bill serves on the City of San Jose’s Technology Innovation Board, and on the faculties of The Data Warehouse Institute and Strata.

Previously, Bill was vice president of Analytics at Yahoo where he was responsible for the development of Yahoo’s Advertiser and Website analytics products, including the delivery of “actionable insights” through a holistic user experience. Before that, Bill oversaw the Analytic Applications business unit at Business Objects, including the development, marketing and sales of their industry-defining analytic applications.

Bill holds a Masters Business Administration from University of Iowa and a Bachelor of Science degree in Mathematics, Computer Science and Business Administration from Coe College.

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