Welcome!

Government Cloud Authors: Elizabeth White, Pat Romanski, Dana Gardner, Liz McMillan, Gopala Krishna Behara

Related Topics: Agile Computing, Java IoT, Microservices Expo, ColdFusion, Microsoft Cloud, Linux Containers, Adobe Flex, Open Source Cloud, Eclipse, Machine Learning

Agile Computing: Article

Blogging – Corporate America's "Big Wet Kiss To Web 2.0"

Is Blogging Just the Tip of the Co-Technology Iceberg?

Jeremy Geelan's i-Technology Blog: Blogging – Corporate America's "Big Wet Kiss To Web 2.0"

The 25,000+ people who were kind enough to read, and interact with, my 2005 essay "Are We Blogging Each Other to Death?" may not have seen it yet, but they will at some point, for sure. I refer to the report issued by Gartner that 200 million people already have given up blogging and that the total number of bloggers will peak during the first half of this year at around 100 million, causing John R. Patrick to ask rhetorically whether Spring 2007 truly is The Peak of Blogging?

Patrick, ever the contrary indicator, contends that it isn't the peak of blogging at all: "Blogging," he exclaims, "is just beginning!"

But it is the discussion which follows that interests me, because the significance of blogging is not the word 'blog' whether used as a verb or a noun, but its role as a harbinger of the game-changing Web-as-platform revolution. In particular, the migration of blogging from the individual toward the enterprise represents a massive validation of those like Professor Andy McAfee who argue that Enterprise Web 2.0 is already a reality...whether or not Wikipedia readily accepted the fact.

Put crudely: by embracing blogging, corporate America gave a big wet kiss to Web 2.0 (if you prefer Dale Dougherty's handy term). To the "New Web" (if you prefer a somewhat simpler term, and one that no one owns).

The part of the Gartner report that made me think of my earlier Are We Blogging Each Other To Death? thoughts was the bit about how less than 2% of all Internet users are frequent contributors to content on the web. This is the kind of statistic that always exercises those of us actually involved with building Web-based applications, because it's a classic full-glass/empty-glass situation: do we rejoice at the fact that 98% of the marketplace may yet come round, or bemoan that only 2% have seen the light?

Since I already mentioned Wikipedia, how about that? According to the John Musser/Tim O'Reilly report "Web 2.0 Principles and Best Practices" it's known what percentage of the registered Wikipedia users are contributors: around 7%. If you view, as I for example do, Wikipedia as an application rather than as a destination site, then that means that 70,000 people or more are actively using it. That's a lot of users for a fairly sophisticated app. Kudos to EMC's Cornelia Davis for nailing one very simple way of realizing how significant a number:

"that is more than twice the number of people working for my employer (EMC has around 31,000 employees)"
So the challenge for Enterprise Web 2.0 is to achieve the same kind of buy-in that already exists out there on the New Web. Because unless a company has the same kind of percentage of its intranet users actively contributing content, my contention is that it will swiftly be overtaken by those companies that do. Small wonder then that Sam Palmisamo (who famously has his own avatar) is rumored to have enjoined his fellow IBM execs to participate in Second Life. He is probably interested in seeing whether the 7% figure operates there, too: if it did, there would be over 25,000 Big Blue avatars by the end of this year!

As for the wider New Web itself, a 7% participation rate in any one application on a global scale would, beyond a shadow of a doubt, be the foundation of the next Microsoft. Total internet users are estimated at 1.1 billion , so the 100 million people who blog (if we go by Gartner's figures) takes us far above the 7% mark (77 million). But no one company owns blogging, any more than any one company owns Web mail, or Instant Messaging, or photo sharing.

What kind of app is missing, from the New Web landscape? What kind of app would attract 77 million users? One that adheres to all the tried and true principles of  first-rate co-technology (my turn to coin a term now), plus adds functionalities and leverages emergent methodologies like automatic semantic video tagging, audio search, and social bookmarking. Above all, one that solves a problem not already being solved; or solves one already being solved, but ten times better.

("100% Spam Free E-mail" would be one obvious example of the latter; "Google for Memories" would be a less obvious example of the former.)

For those many Webpreneurs and innovators who believe they're on to exactly that, I say only this. Stay with it! The i-Technology world can do way, way better than blogging. I just know it!!

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (2)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Chris Matthieu is the President & CEO of Computes, inc. He brings 30 years of experience in development and launches of disruptive technologies to create new market opportunities as well as enhance enterprise product portfolios with emerging technologies. His most recent venture was Octoblu, a cross-protocol Internet of Things (IoT) mesh network platform, acquired by Citrix. Prior to co-founding Octoblu, Chris was founder of Nodester, an open-source Node.JS PaaS which was acquired by AppFog and ...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...