Welcome!

Government Cloud Authors: Elizabeth White, Liz McMillan, Gopala Krishna Behara, Raju Myadam, Kevin Jackson

Related Topics: Adobe Flex, ColdFusion

Adobe Flex: Article

Vene, Vidi, Adobe!

Adobe takes it to the MAX

Adobe staged its MAX 2006 developer and customer conference under the theme "Beyond Boundaries" to showcase the company's emerging technologies and provide a glimpse of future innovations. Adrian Bridgwater attended to drink it all in.

Adobe's MAX 2006 event was held at The Venetian Hotel and Casino in Las Vegas from the 23rd to the 26th of October - the company's first event of this kind since joining forces with Macromedia. Adobe's focus was directed at highlighting the newest breed of rich applications and what it likes to call "engaging content and experiences" under the banner of its next-generation technology.

Described by Adobe as a chance for its community of developers and customers to reinvent the future of the Internet and design in virtually every medium, MAX 2006 was billed as both a milestone in the integration of Adobe and Macromedia and a reflection of what's possible when all these creative forces come together.

Typical to large-scale events of this kind, MAX 2006 featured over 100 workshops and hands-on sessions. The event included technical support labs, partner exhibits, certification programs, birds-of-a-feather networking events and presentations from industry experts as well as in-depth technical sessions that covered a range of Adobe products and solutions.

Community Spirit
In addition to the various certification programs it supports, it's encouraging to see a company like Adobe engendering a vibrant level of shared participation in technology among the developer community. The Acrobat User Community (you can sign up at www.acrobatusers.com) has over 5000 users and is growing strong. Spread over 75 countries, the site's users benefit from blogs, news, articles, tips and tutorials. The Web site, Adobe says, is a gathering place where developers can share and exchange ideas and tap into the broad expertise that characterizes the Acrobat community. And most important of all is the long-established Adobe Developer Center (developer.adobe.com), which hosts blogs, articles, tutorials, SDKs, and sample applications, attracting thousands of users every day. The Adobe developer community contributes a large percentage of this content, which makes the Developer Center the "face" of the community.

Adobe held pre-conference sessions for both delegates and press. The press sessions were well presented and the speakers themselves were keen to insist on "interactive" meetings with as many questions as possible. Adobe is far more open than the likes of Apple or Intel - and sets realistic goals in areas where "ubiquitous mass market roll out" (a term it is especially fond of!) of its technologies is still some way off.

The Mobile/Devices Perspective
In mobile, Adobe continues to leverage relationships with handset manufacturers, operators and content aggregators to offer developer communities the fully-integrated technologies necessary to deliver what it calls "breakthrough mobile experiences."

Adobe's mobile and devices guru Anup Murarka gave us an insight into the company's work in the mobile space. He explained that Flash and PDF deployment has proliferated in Asia mainly due to the specific alignment with the mobile phone market - but that increasing growth is starting to show in Europe and the USA. "Deployment of Flash has probably grown more than any other mobile technology in the world over the last three years," said Murarka.

  • Over 150 mobile devices have now been certified to utilize Flash Lite. Many more are expected in the coming twelve months.
  • 210,000 registered users have signed up for Adobe's mobile developer program and this number is expected to mushroom with newly announced handset support for the USA.
  • Flash is increasingly being used to deploy the complete UI for new phones...
...and, UIs are being developed to target precise demographics as the UI can be rolled out so much faster now. New phones have night-and-day backgrounds that feature a sky that changes from sunshine to stars with the time of day. They are also location-aware and will show a picture of the Arc de Triomphe as you travel through Paris and the Opera House when you land in Sydney for example. Commercially, this is good news - as new UIs could also be sold online.

Adobe's partnerships with mobile media publishers who include Flash Lite software in product portfolios present developers with additional opportunities to commercialize Flash mobile content. Also interesting is Flash Cast, originally from the Macromedia side of the bed; this is a flexible client-server solution that effectively delivers rich, intuitive, branded mobile data experiences. Server-hosted broadcasts push content to the phone such as stocks and shares data, your favourite television channel schedule or even games. With content developed in Flash, it could also be used to connect to RSS feeds and download content that has been reformatted for phones.

"This is the kind of rich experience that changed the way the way the Web worked - and now we see that happening in mobile," said Muraka. As yet, NTT DoCoMo is the only company to have made significant headway with this technology. That said, more than two million mobile phone subscribers have signed up for NTT DoCoMo's i-channel news and information delivery service since it was launched in Japan last September.

"We have been astonished by the unprecedented success of i-channel, which proves that consumers embrace data services when they are automatically delivered and presented in a compelling and interactive way," said Takeshi Natsuno, senior vice president at NTT DoCoMo.

In terms of strategy, Adobe's Flash Player technology is installed on over 700 million Internet connected desktops and mobile devices worldwide and it is aiming to see the same level of mass ubiquity on mobile phones. The recently announced acquisition of vector graphics technology developed by Actimagine will help considerably in reaching mass ubiquity on mobile phones.

So mobile is crucial, then. "Flexible user interfaces are a key differentiator and a significant part of the value creation on devices," said John Jackson, senior analyst at Yankee Group, in a statement issued by Adobe. "Flash Lite 2 and Flash Player SDK 7 expand vendors' and operators' U/I options and open the mobile market to a broader base of content and prolific developers."

Day One Keynote
The morning of the keynote came - and we were colorfully awakened by an intro from the Blue Man Group (who by no coincidence play at the Venetian). Adobe president and chief operating officer Shantanu Narayen welcomed an extremely enthusiastic crowd still whooping from the shock of seeing plastic blue men playing rock music at 8:30 in the morning.

Narayen described the acquisition of Macromedia by Adobe as having been rather like any other traditional marriage: the respective chiefs first went into a period of "dating" before the deal was finally sealed. It's true to say, this has been one of the better-received examples of the industry coming together. Not just because the number of employees affected was relatively small (compared to say, the HP-Compaq scenario) - but also because the reaction from users was almost completely positive given the synergy the two companies shared and the opportunity it presented for a better set of tools to soon be developed.

At a high level, the keynote presentations were projected not only to present working examples of emerging Adobe technologies, but also to set the scene for the company's "Apollo" project, which continues to generate pre-release interest among developers and businesses due to its promise to extend the reach and capabilities of today's rich Internet applications, freeing them to run outside of the browser, across multiple operating systems on desktops and devices.

Adobe plans to invest approximately US$100 million in venture capital over the next three to five years in companies leveraging Adobe platform technologies, particularly companies delivering applications via Apollo, as part of Adobe's commitment to building an ecosystem for what it terms the Adobe Engagement Platform.

Narayen closed by introducing the hugely popular Ben Forta, who presented a portion of the keynote. Forta, Adobe's senior technical evangelist, is the author of books on ColdFusion, SQL, Windows 2000, JSP, WAP, Regular Expressions and more. His work emphasis is on Adobe's application server and software development framework ColdFusion as he strives to provide feedback to help shape the future direction of the product. His personal Web site is listed at the end of this feature and is a must-read for self-confessed geeks of all shapes and sizes.

eBook Worms
Also making a splash at this year's event (and featuring up front in the keynote) was news of Adobe Digital Editions, a rich Internet application (RIA) built from the ground up for digital publishing. With native support for PDF as well as an XHTML-based reflow-centric publication format, Digital Editions promises to deliver an engaging way to acquire, read and manage content, including eBooks, digital magazines, digital newspapers and other digital publications.

Initially available as a free public beta for Windows, Digital Editions will support Macintosh systems as a universal binary application, Linux platforms, as well as mobile phones and other embedded devices in future versions.

"Adobe Digital Editions builds on the ubiquitous reach of PDF and Flash and will further energize the eBook and digital publishing market," said Narayen. "By creating a specialized, consumer-friendly application like this, Adobe is ensuring publishers can securely deliver high-impact content to the widest possible audience, across hardware platforms, operating systems and devices."

This is Adobe's first Flex 2.0 application to go commercial and, as Bill McCoy puts it, "Digital publishing has reached a tipping point." McCoy is general manager of the company's ePublishing business and in a later breakout session he explained why consumers are now demanding electronic delivery of data that was previously only published in print data in this way. His justifications included the following points:

  • Public libraries are now lending out eBooks.
  • Textbooks in eBook format are now being used in education.
  • eBooks have been embraced by well-known technical publishers such as O'Reilly.
  • Young people are demanding that their content be delivered digitally.
  • ePublishing brings with it new capabilities such as on-demand, portability, searchability, etc.
  • Sales of laptops and other devices with improved ergonomics are now far outstripping PCs.
Digital Editions delivers a straightforward user experience for reading and managing commercially published digital publications. It builds on the Adobe eBook capabilities that were integrated into previous versions of Adobe Reader and takes them further by adding the ability to incorporate Flash interactivity and rich media, enabling publishers to create next-generation digital publications that McCoy would argue surpass digital forms of paper books.

Digital Editions' support for Flash SWF will enable new levels of interactivity and rich media delivery, McCoy notes. The Digital Editions beta includes integration with Adobe Acrobat 8 and Reader 8, which can install and launch Digital Editions from within their user interface.

Why hasn't ePublishing mushroomed before now, I asked McCoy. "Consumers and content publishers still suffer from format confusion," he replied. Other factors include client software, digital rights management hassles, inordinate costs and Web browser limitations, he added.

"As a result, a whole host of proprietary formats has sprung up (at least a dozen) so that the authoring tools the publishers use could not viably work commercially up until this point," McCoy continued.

Digital Editions aims to rectify this problem as it assures content portability and is lightweight as well as being both consumer-optimized and content-centric rather than application-experience-centric. (As a sidenote, Adobe InDesign will be augmented to embrace and support this technology.)


More Stories By Adrian Bridgwater

Adrian Bridgwater is a freelance journalist and corporate content creation specialist focusing on cross platform software application development as well as all related aspects software engineering, project management and technology as a whole.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Archi...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...