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StartSampling Moves to Latisys' Hybrid Cloud Hosting

e-Sampling Leader Improves Service Delivery While Cutting Costs 50%

CHICAGO, IL -- (Marketwired) -- 10/29/13 -- Latisys, a leading national provider of hybrid cloud hosting and data center solutions today announced a Hybrid IT Infrastructure as a Service (IaaS) agreement with StartSampling, a leading online promotional marketing services company focused exclusively on product sampling, research and related media services.

StartSampling is the dominant provider of turnkey solutions that power online sampling centers for major retailers, such as Walmart, Sam's Club, Kroger and Costco. StartSampling also manages major e-sampling promotional events for premiere clients -- including well known global multinational consumer packaged goods companies that market billion dollar brands. Based on this leadership, marketers and their agencies view StartSampling as the "go to" provider of outsourced e-sampling & fulfillment services.

"One of our challenges is dealing with highly variable capacity demand spikes that lend themselves to cloud computing solutions, but we were not comfortable moving completely to Amazon Web Services due to the demanding security requirements of our Fortune 500 clients," said Jim Fehr, V.P., Information Technology and Research Services, StartSampling. "We weren't looking to leave our hosting provider, but we needed to know if there was a more comprehensive and cost-effective solution out there."

Under terms of the hybrid IT infrastructure services agreement, StartSampling is moving from a large service provider to Latisys' national IT infrastructure services platform. Latisys and StartSampling worked closely to develop a virtualized IT infrastructure solution blending Latisys' managed hosting, private cloud services, and offsite backup.

"Latisys provides the security, reliability, and high availability that our Fortune 500 customers demand while also increasing the value of every dollar they spend with us," Fehr said. "Latisys' hybrid infrastructure solution, with its variable private cloud, delivers a larger set of servers, faster processors, more cores, higher bandwidth, and more storage while enabling us to cut our costs approximately 50% from what we had been paying."

"StartSampling is a great example of a rapidly growing company that seeks to focus more on its core business serving Fortune 500 customers than on the IT infrastructure underpinning it," said Pete Stevenson, CEO, Latisys. "Latisys specializes in highly flexible, hybrid IT solutions tailored to exacting business requirements and backed by highly trained professionals dedicated to serving as a trusted extension of your IT team. We are one of a few IaaS partners that can deliver the efficiency and flexibility of cloud but with the security and performance necessary to support today's Fortune 500 companies."

About StartSampling, Inc.
Based in Carol Stream, Illinois, StartSampling is the pioneer in online promotional marketing services and focuses on product sampling, research and related media services. Founded in 1999, StartSampling today distributes millions of product samples each month and offers a full range of promotional sampling services including program design and development, physical fulfillment, data handling with industry-leading controls, real-time online monitoring and research for brand marketers. StartSampling is also the leading provider of turn-key solutions that power the online sampling centers of major retailers such as Walmart, Sam's Club, Kroger and Costco. For more information, visit www.startsamplinginc.com.

About Latisys
Latisys is a leading national provider of hybrid cloud hosting and data center solutions to medium-sized businesses, enterprise customers and government agencies. With a heritage serving business customers since 1994, and multiple high-density data centers across the United States, Latisys offers a scalable outsourced IT infrastructure platform that provides customers with what they need, when they need it. As a client-centric company -- with state of the art data centers in Ashburn, Virginia, Chicago, Denver and Irvine, California -- Latisys is quickly becoming the IaaS platform of choice for companies that demand more from their IT infrastructure partner.Call 1-866-956-9594, visit www.latisys.com or follow us on Twitter at twitter.com/latisys for additional information. All Systems Grow.

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Carter B. Cromley
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