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SMAC News Weekly – Week of June 23, 2013

Welcome to SMAC News Weekly, featuring the latest news and numbers relating to SMAC (social, mobile, analytics and cloud) that I come across each week.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read Kevin Benedict’s What’s New in HTML5
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Analyst firm Gartner predicts enterprises adopting Big Data technologies will "outperform competitors by 20 percent in every available financial metric."  Read Original Content

The U.S. Air Force has recruited a team of engineering and software companies to develop a new energy management system for Eglin Air Force Base in Florida that brings the benefits of big data to enhancing the military’s operating environment.  Read Original Content

Adobe is now offering the Adobe Creative Cloud, which is a service that allows users to “subscribe” to popular programs like Photoshop for a monthly fee. The Creative Cloud allows you to download applications directly to your system, but you won’t need to be constantly connected to the Web for your programs to work.  Read Original Content

While social, mobile, analytics and cloud technologies add a new dimension to your model, to fully maximize their value consider the sum is greater than its parts. The formula for the Future of Work is called SMAC - social, mobile, analytics and cloud on one integrated stack, where each function enables another to maximize their effect.  To learn more about SMAC and Cognizant please visit http://www.cognizant.com/futureofwork/smac.  This newsletter is sponsored in part by Cognizant.

This week Oracle will lay out plans to move deeper into the cloud-computing market. The expected announcements are set to include partnerships with Microsoft and Salesforce.com, two of Oracle’s biggest rivals, in a sign of how extensively the upheaval caused by the move to cloud computing is changing the tech landscape.  Read Original Content

International Business Machines Corp. has agreed to buy SoftLayer Technologies Inc., in a deal aimed at beefing up the technology giant's efforts in cloud computing and taking on Amazon.com Inc. more directly in that fast-growing arena.  Read Original Content
With Google announcing their social media reporting extension in Google Analytics, social media marketing experts can now see the financial value of their efforts. This is already pushing new trends into existence in 2013 and the face of social media SEO may soon change forever.  Read Original Content

A survey of 150 federal IT executives conducted by Meritalk suggests big data has the potential right now to produce a smarter, more efficient government that could cut the $3.54 trillion federal budget by 14 percent, freeing up an extra $500 billion per year.  Read Original Content

Gartner predicts the global cloud computing market will grow 18.5 percent this year to $131 billion, with business process-as-a-service accounting for the biggest chunk of that at 28 percent. According to Gartner's numbers, management, security and automation accounts for just 2.8 percent.  Read Original Content

Recent Articles by Kevin Benedict

Mobile Data as a Competitive Advantage
Mobile Apps for Short-term Projects
Mobile Marketing, Business Analytics and Code Halos
Digital Transformation, Code Halos, Analytics and Mobility
What Does Research Say is the Competitive Advantage of Data?
SMAC Expert Series: Paul Roehrig and Ben Pring

Whitepapers of Note

5 Tips to Minimize the Impact of Rising Fuel Costs in Field Service
Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
Making BYOD Work for Your Organization
mHealth Trends & Strategies 2013
Mobility Innovations for the Next Generation Utility
On The Road to Agile Mobile Business Applications

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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
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Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

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