|By Jason Bloomberg||
|February 6, 2013 09:23 AM EST||
Emerging markets don’t generally follow smooth, predictable paths. Rather, they struggle and jerk unexpectedly, much like an eaglet escaping from its shell. Vendors, analysts, and pundits may seek to define such markets, but typically fall short. After all, vendors don’t establish markets. Customers do.
Today, cloud computing is still in its birth throes. Yes, many organizations are now achieving value in the cloud, but many more still struggle to understand its true value proposition as cloud service providers (CSPs) and vendors mature their offerings in the space. One problem: cloud computing is not a single market. It is in fact many interrelated markets, as its core service models, infrastructure-, platform-, and software as a service (SaaS), fragment as though they were so many pieces of eggshell.
To bring order to this chaos, a new sub-market of the broader cloud-computing market has emerged: the cloud service broker (CSB). Envision some kind of cloud middleman, helping to cut through the plethora of cloud options and services by offering…well, just what a CSB offers isn’t quite clear. And that’s the problem with the whole notion of a CSB. The market has yet to fully define it.
Not that there aren’t plenty of perspectives on just what a CSB should actually do, mind you. If anything, there are too many opinions, prompting arguments among bloggers and confusion among customers.
Gartner claims CSBs should offer aggregation, integration, and customization, while Forrester delineates simple cloud brokers, full infrastructure brokers, and SaaS brokers – at least initially. And then there’s the National Institute for Standards and Technology (NIST), who calls for CSBs to provide aggregation, intermediation, and arbitrage, specifically for brokers that would serve the US federal government.
But poke around the blogosphere, and many other CSB features come to light. Management is a huge requirement -- or two requirements, actually, as some organizations have needs that focus on business management, while others focus more on the technical aspects of management.
And what about assessments? Shouldn’t your broker assess CSPs who wish to join the CSB, providing some kind of thumbs-up before providers can participate? Then there are the questions about the nature and configuration of the CSB itself. Is it internal to the organization, or a third party much like a real-estate broker might be? And finally, is the broker essentially a software solution, or is it an organization or team in its own right, where software plays a support role to what are essentially a set of brokering business processes?
There’s only one way to cut through this confusion: talk to an organization who not only figured out what they wanted from a CSB, but also built one themselves. The organization in question: the National Nuclear Security Administration (NNSA), an agency of the United States Department of Energy (DOE).
Management and security
According to its Web site, NNSA is responsible for the management and security of the nation’s nuclear weapons, nuclear nonproliferation, naval reactor programs, and related activities. Under the auspices of Deputy Chief Technology Officer Anil Karmel, NNSA and the Los Alamos National Lab (LANL) implemented a CSB they call YOURcloud, in collaboration with partners in the contractor community.
According to Karmel, YOURcloud both leverages and supports the DOE’s Information on Demand (IoD) strategy. It provides a self-service portal for infrastructure-as-a-service (IaaS) offerings across multiple CSPs, including on-premise, community, and public cloud services like Amazon’s Elastic Compute Cloud (EC2). YOURcloud balances a diversity of choices among IaaS providers for various DOE programs while allowing those programs to maintain full autonomy of their cloud workloads.
YOURcloud users include DOE users, laboratory and plant users, other government agency users, support contractors, and members of the public. DOE business use cases for the CSB include rapid deployment of servers to scientists, security controls based on data sensitivity, calculating energy savings, disaster recovery, and capital expenditure reduction. And of course, security is a paramount concern.
Karmel describes YOURcloud as a “Cloud of Clouds.” In other words, it’s a secure hybrid CSB that incorporates both on-premise and public cloud offerings. This approach gives them a unified management control plane for IaaS and IoD, and in fact, this technical management capability is central to the role of the CSB at NNSA.
The central problem that led NNSA to build YOURcloud was their desire to deploy cloud services rapidly. Before the debut of the broker, cloud deployments had taken 70 days or more, according to Karmel.
NNSA also required a comprehensive security plan that was more sophisticated than the security capabilities other CSBs, both in production as well as on the drawing board, might offer. To this end, YOURcloud delivers software-defined security covering network, storage, and compute resources. It provides adaptive security that covers both NNSA’s virtual desktop infrastructure (VDI) as well as service enclaves.
In fact, the notion of service enclaves is central to how YOURcloud deals with security. It’s possible to partition enclaves so that an organization can use one cloud, while protecting sensitive data from users who lack the credentials to access the information in that cloud.
In essence, enclaves provide a container for both workloads and configurations. After a program creates an enclave, it establishes role-based access control (RBAC) by assigning permissions to the organization’s technical staff. In the future, YOURcloud will also provide a shared services enclave that will provide the foundation for enterprise “app store” functionality for the DOE broadly and NNSA in particular.
Organization-centric user registration is also a critical function of the CSB. NNSA requires that YOURcloud identify each participating organizations’ top-level contacts in part to prevent unnecessary organization overlap. Users include technical contacts who select providers, create enclaves, grant permissions, and manage configurations. In particular, security contacts provide organizational firewall control, while billing contacts handle billing statement controls.
Cost reduction is one of the most trumpeted benefits of cloud computing, but the government procurement context complicates the ability of departments to leverage the cloud’s utility model. It’s essential, therefore, for YOURcloud to define the cost structure for IaaS, including the duration of the infrastructure services as well as the mechanism for payment.
Simple pay-as-you-go pricing, however, won’t work for the DOE. The risk with such pricing, of course, is the possibility of an unexpectedly large bill. Such unpredictability is inconsistent with normal government procurement processes. Instead, agencies require full allocation, meaning a fixed price for a maximum level of consumption of cloud services. YOURcloud facilitates this full allocation pricing model, and also enables programs to turn off cloud services and hold them for future use. In effect, delivery of the CSB enables the DOE to save money while simultaneously providing an agnostic platform for innovation.
Since NNSA is a government agency, it’s no surprise that YOURcloud follows NIST’s definition of a CSB more closely than Gartner’s or Forrester’s. In fact, YOURcloud exhibits all three of NIST’s CSB capabilities: aggregation, intermediation, and arbitrage. Not only does YOURcloud aggregate pre-approved CSPs, it provides both business intermediation as well technical intermediation.
The current version of YOURcloud also has limited arbitrage capabilities in the form of a dynamic cost calculator, as well as chargeback and showback functionality (showback refers to providing management with an analysis of the IT costs due to each department, without actually charging those costs back to the departments).
Perhaps the most important asset YOURcloud brings to the table for DOE is how well it supports program autonomy. YOURcloud allows programs within the DOE to maintain full control over their workloads within the context of a common security baseline. Karmel’s cloud-of-clouds approach enables YOURcloud to broker any organization, through any device, to any service. This respect for program autonomy addresses the “not invented here” problem: program managers can leverage the capabilities of YOURcloud without feeling like the broker is pushing them to select services or follow policies that are not in line with their requirements.
It’s not clear how well YOURcloud will define the characteristics of CSBs across the entire cloud-computing market, but NNSA’s efforts have not gone without notice within the federal government. CSBs are a hot topic across both civilian and military agencies, with the General Services Administration (GSA) and the Defense Information Systems Agency (DISA) both fleshing out their respective CSB strategies.
That being said, there is no better way to prove a model than by implementing a working, successful example. By implementing a CSB that supports secure, hybrid Cloud environments, NNSA and the DOE have set the bar for the next generation of Cloud Service Brokers.
You may also be interested in:
- AT&T cloud services built on VMware vCloud Datacenter meet evolving business demands for advanced IaaS
- Where cloud computing takes us: Hybrid services delivery of essential information across all types of applications
- Convercent's cloud app aims to help employees implement, measure, and rate corporate values and culture
- Thomas Duryea's journey to the cloud: Part one
- Market confidence in cloud soars, especially among service providers, says North Bridge survey
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete end-to-end walkthrough of the analysis from start to finish. Participants will also be given the pract...
Oct. 13, 2015 03:00 AM EDT Reads: 399
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Oct. 13, 2015 03:00 AM EDT Reads: 255
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in high-performance, high-efficiency server, storage technology and green computing, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and Embedded Systems worldwide. Supermi...
Oct. 13, 2015 02:30 AM EDT Reads: 180
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
Oct. 13, 2015 12:45 AM EDT Reads: 849
Electric power utilities face relentless pressure on their financial performance, and reducing distribution grid losses is one of the last untapped opportunities to meet their business goals. Combining IoT-enabled sensors and cloud-based data analytics, utilities now are able to find, quantify and reduce losses faster – and with a smaller IT footprint. Solutions exist using Internet-enabled sensors deployed temporarily at strategic locations within the distribution grid to measure actual line loads.
Oct. 13, 2015 12:00 AM EDT Reads: 273
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Oct. 12, 2015 11:15 PM EDT Reads: 7,123
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, will explore the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Oct. 12, 2015 10:15 PM EDT Reads: 312
There will be 20 billion IoT devices connected to the Internet soon. What if we could control these devices with our voice, mind, or gestures? What if we could teach these devices how to talk to each other? What if these devices could learn how to interact with us (and each other) to make our lives better? What if Jarvis was real? How can I gain these super powers? In his session at 17th Cloud Expo, Chris Matthieu, co-founder and CTO of Octoblu, will show you!
Oct. 12, 2015 08:45 PM EDT Reads: 273
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, along with new ways to engage with users.
Oct. 12, 2015 06:00 PM EDT Reads: 262
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
Oct. 12, 2015 05:30 PM EDT Reads: 1,225
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
Oct. 12, 2015 04:30 PM EDT Reads: 192
SYS-CON Events announced today that Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, will keynote at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Oct. 12, 2015 03:00 PM EDT Reads: 243
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
Oct. 12, 2015 03:00 PM EDT Reads: 1,489
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
Oct. 12, 2015 01:00 PM EDT Reads: 692
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Oct. 12, 2015 01:00 PM EDT Reads: 335
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
Oct. 12, 2015 12:00 PM EDT Reads: 329
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context w...
Oct. 12, 2015 12:00 PM EDT Reads: 290
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target - this makes the integration of these separate pipelines and the coordination of software upd...
Oct. 12, 2015 11:00 AM EDT Reads: 404
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll share tips on how to speed up business initiatives, harness Big Data and remain one step ahead by apply...
Oct. 12, 2015 11:00 AM EDT Reads: 738
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Oct. 12, 2015 07:00 AM EDT Reads: 6,009