Welcome!

Government Cloud Authors: Amy Eager, Pat Romanski, Rene Buest, Yeshim Deniz, Michel Courtoy

News Feed Item

Obama for America’s Technology Dream Team Taps Salesforce for Mission-Critical Engagement with Millions of Voters and Volunteers

Salesforce.com (NYSE:CRM), the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/) company, today announced that Obama for America’s winning 2012 presidential campaign tapped Salesforce for many functions central to its 2012 operations. With the Salesforce Service Cloud, Salesforce Chatter and Salesforce Platform, President Barack Obama’s successful campaign powered its constituent correspondence, contact center, battleground state budget management and surrogate event management functions. Hundreds of campaign workers and volunteers took advantage of the flexibility and massive scalability of salesforce.com’s cloud computing platform to manage and respond to 5.7 million voter inquiries and 1.5 million voter contact records over a span of 13 months, including an enormous Election Day spike of 80,000 inquiries in a single day.

Comments on the News:

  • “Key to the campaign’s success was a technology platform that allowed us to engage with constituents and make data-driven decisions in real time,” said Michael Slaby, chief information and innovation officer, Obama for America. “In addition, Salesforce massively scaled to meet our real-time engagement and decision-making needs.”
  • “The Obama campaign represented as talented a group of technology innovators working together that has ever been assembled,” said Vivek Kundra, executive vice president, emerging markets, salesforce.com. “We’re honored they chose salesforce.com’s social and mobile cloud technologies to deliver so many different solutions that were central to the first campaign built for the social era.”

Salesforce Massively Scales and Helps the Obama Campaign Win

The Obama team needed to rapidly deploy a solution that would massively scale without purchasing or maintaining costly software, hardware or infrastructure. Speed, scale and cost were key factors in its decision to choose the enterprise cloud leader, salesforce.com. Salesforce.com’s social, mobile and cloud technologies powered these mission-critical functions of the President’s winning campaign:

  • Constituent Correspondence: The campaign turned to the Service Cloud to manage 5.7 million voter inquiries over a period of just 13 months, averaging more than 14,000 inquiries per day and peaking at 80,000 inquiries in a single day on Election Day.
    • The campaign deployed the Service Cloud to manage millions of incoming pieces of correspondence via email and the Web that were then classified, tagged and organized according to the interests, needs, or requests of the correspondents, who contacted the campaign about polling locations, the President’s policy positions, donations, and hundreds of other topics.
    • Hundreds of volunteers were given access to the app via the Salesforce Platform’s field-level security, where they reviewed each inquiry and tagged those requiring resolution.
    • Stories about how the President’s policies had personally affected constituents were submitted into Salesforce. Automated workflow allowed staff to nominate promising stories for further promotion. One story submitted online was highlighted in President Obama’s speech at the Democratic National Convention.
  • Contact Center: The Obama campaign selected the Service Cloud to power its contact center because it needed to move with tremendous speed, getting hundreds of volunteers instantly ramped up as the campaign’s primary contact center agents. Volunteers from around the country logged into the Service Cloud and, using VoIP technology, became instant contact center agents able to respond to millions of voters from across the country. Deploying the Service Cloud’s visual workflow and call scripting features, the Obama campaign enabled its volunteers to resolve inquiries quickly.
  • State Campaigns Budget Management: Distributing scarce resources among the 50 states is critical in any campaign. A custom app built on the Salesforce Platform tracked “committed” and “actual” budget data from the states in real time, allowing state directors to maximize resources coming from the campaign and powering dashboards at campaign headquarters that allowed the finance team to make more strategic spending decisions. All of the collaboration in this app was powered by Salesforce Chatter, the #1 enterprise social network and the standard for how businesses and organizations collaborate. Chatter’s social networking features such as profiles, real-time feeds and trending topics combined with the information and processes in Salesforce helped the Obama campaign collaborate around information in the budgeting app and make vital decisions more quickly.
  • Surrogate Engagement and Event Management: Among the more difficult tasks for a presidential campaign is managing speaking requests and tracking appearances of thousands of individuals who serve as official campaign surrogates. More than 4,000 individuals requested to speak on behalf of the President’s campaign during the 2012 election and the list included everyone from grassroots Democratic Party activists to some of America’s most well-known celebrities from business, entertainment and politics. To successfully manage this daunting task, the Obama campaign developed another custom app on the Salesforce Platform. Using custom objects, the campaign designed an app that managed the vetting process for thousands of potential surrogates and tracked their appearances and created itineraries for more than 7,000 events across the country.

Businesses and Government Agencies Trust Salesforce to Build Their Social Front Office

More than 100,000 companies and government agencies including Burberry, GE Capital and the Texas Department of Information Resources have successfully deployed Salesforce technologies to connect with their customers, constituents, partners and employees in entirely new ways. This success extends to the public sector, where leading innovators across the U.S. federal government, as well as state and local governments in more than 90 percent of states, are using salesforce.com to transform government for the social era.

A worldwide social revolution is taking place today. There are more than 4.5 billion social network users across the globe, and they are having more than 150 million conversations every day on Facebook, Twitter, LinkedIn and more. But the social revolution is no longer just a consumer movement, it is creating a customer revolution for every business and government agnecy. Salesforce.com’s transformational cloud, social and mobile technologies are enabling businesses and government agencies to build their complete social front office. With six product lines -- Sales Cloud, Service Cloud, Marketing Cloud, Salesforce Chatter, Work.com, and the Salesforce Platform -- salesforce.com customers have the tools to unlock greater levels of productivity and growth between themselves and their customers and constituents.

Follow @Salesforce on Twitter and Suggested Tweet:

If you’d like to tweet about the Obama campaign’s winning success with Salesforce, here is a suggested tweet to send to your followers:

Additional Resources:

About Salesforce.com

Founded in 1999, salesforce.com is the enterprise cloud computing leader. Using salesforce.com’s social and mobile cloud technologies, companies can connect with customers, partners and employees in entirely new ways. Based on salesforce.com's real-time, multitenant architecture, the company's platform and apps give customers the tools to create a social front office and revolutionize the way they sell, service, market, collaborate, work and innovate.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com, or call 1-800-NO-SOFTWARE.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Datanami has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datanami is a communication channel dedicated to providing insight, analysis and up-to-the-minute information about emerging trends and solutions in Big Data. The publication sheds light on all cutting-edge technologies including networking, storage and applications, and thei...
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effi...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
In this presentation, Striim CTO and founder Steve Wilkes will discuss practical strategies for counteracting fraud and cyberattacks by leveraging real-time streaming analytics. In his session at @ThingsExpo, Steve Wilkes, Founder and Chief Technology Officer at Striim, will provide a detailed look into leveraging streaming data management to correlate events in real time, and identify potential breaches across IoT and non-IoT systems throughout the enterprise. Strategies for processing massive ...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organi...