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SMAC News Weekly - Week of November 4, 2012

This is the first edition of our new SMAC newsletter.  I am a SMAC (social, mobile, analytics and cloud) analyst and am studying this subject daily and wanted to share the best excerpts of interesting information I come across each week.

Each of us are impacted by SMAC daily.  Which of us does not use our mobile devices?  Which of us does not access social networking solutions like Facebook, Twitter and Linkedin regularly on our mobile devices?  Which of us does not utilize search engine analytics, investment portfolio analytics, maps and turn-by-turn navigation all of which use analytics and are in the cloud?  SMAC is the combination of all of these trends coming together on mobile devices.  This convergence is impacting businesses in many different ways.  We will do our best to capture these by reporting on the SMAC trends, numbers and forecasts in this weekly newsletter.

A recent study by Hypatia Research Group found that nearly 60 percent of the respondents plan to dedicate between 1 and 2.9 percent of their annual marketing budget to social analytics next year. Slightly more than half (52 percent) will invest between 3 and 4 percent of their annual marketing budget on social analytics.  Read Original Content

With an eye on moving deeper into the cloud, BMC Software has expanded its alliance with Amazon Web Services to deliver a cloud services and cloud management portfolio that will give enterprises fast and easy access to the power of the AWS cloud. Read Original Content

According to Gartner, big data is predicted to have a big impact on enterprises and the IT job market, with big data demand reaching 4.4 million jobs globally by 2014. Read Original Content

While social, mobile, analytics and cloud technologies are impacting all enterprises, to fully maximize their value it is useful to consider the sum is greater than its parts. The formula is called SMAC - social, mobile, analytics and cloud on one integrated stack, where each function enables another to maximize their effect.  Cognizant, is a leading provider of information technology, consulting, and business process outsourcing services, dedicated to helping the world's leading companies build stronger businesses.  This newsletter is sponsored in part by Cognizant.

The Asia/Pacific Big Data technology and services market is expected to grow from US$258.5 million in 2011 to US$1.76 billion in 2016, on the back of a 46.8 percent five-year compound annual growth rate.  Read OriginalContent

The National Football League and SAP AG announced a new multiyear marketing sponsorship thatswill make SAP the Official Cloud Software Solutions, Business Software and Business Analytics Software Sponsor of the NFL.  Read OriginalContent

IDC estimates the market for big data technology and services will grow at an annual rate of nearly 40 percent to reach $16.9 billion by 2015. Read Original Content
Researchers at Xerox have designed algorithms and implemented dynamic parking systems in Los Angeles that change the way we park. Through the application of analytics to Big Data, Xerox is answering important questions about congestion, our reaction to it, and how city governments most effectively can provide services to address this and related needs. Read OriginalContent

At Teradata Partners Conference 2012 held this week near Washington D.C., Simon Zhang’s talk on “Data Sciences and Analytics Evolution @LinkedIn,” provided many useful insights for organizations wanting to expand into the space of decision making using Data Analytics built on Big Data ecosystems. Read Original Content

IBM Australia will pour millions of dollars into a new cloud computing offering for the enterprise and government sector. ReadOriginal Content

Research from the Harvard Business Review found that data analysis is growing and producing "tangible improvements”. Around 75% of the 700 asked said that they rely on data to make faster decisions and 40% said that big data analysis has improved their business. Read Original Content
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Kevin Benedict, Head Analyst for SMAC, Cognizant
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Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is the Senior Analyst for Digital Transformation at Cognizant, a writer, speaker and SAP Mentor Alumnus. Follow him on Twitter @krbenedict. He is a popular speaker around the world on the topic of digital transformation and enterprise mobility. He maintains a busy schedule researching, writing and speaking at events in North America, Asia and Europe. He has over 25 years of experience working in the enterprise IT solutions industry.