Click here to close now.

Welcome!

GovIT Authors: Carmen Gonzalez, Trevor Parsons, Liz McMillan, Jason Bloomberg, Kevin Jackson

Related Topics: Cloud Expo, Java, Microservices Journal, Virtualization, Web 2.0, HP

Cloud Expo: Article

Where Cloud Computing Takes Us

Hybrid services delivery of essential information across all types of applications

The next edition of the HP Discover Performance podcast series brings together two top cloud evangelists from the recent HP Discover 2012 Conference to discuss the specific concepts around converged cloud, information clouds, and hybrid services delivery.

We’re joined by Paul Muller, the Chief Software Evangelist at HP, and Christian Verstraete, Chief Technologist for Cloud Strategy at HP. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions. [Disclosure: HP is a sponsor of BriefingsDirect podcasts.]

Here are some excerpts:

Gardner: You’ve separated the notion of hybrid computing and hybrid delivery. Can you help me understand better why they're different, and what HP means by hybrid delivery?

Verstraete: Hybrid computing typically is combining private and public clouds. We feel that many of our customers still have a traditional environment, and that traditional environment will not go away anytime soon. However, they're actually looking at combining that traditional environment, the data that’s in that traditional environment and some of the functionality that's out there, with the public cloud and the private cloud.

The whole concept of hybrid delivery is tying that together. It goes beyond hybrid computing or hybrid cloud. It adds the whole dimension of the traditional environment. And, to our mind, the traditional environment isn't going to go away anytime soon.

Gardner: Paul, how has the traditional understanding of cloud computing as segments of infrastructure services changed?

Muller: From that perspective, the converged cloud is really about three things for us. The first is having greater levels of choice. The key point that Christian just made is that you can't afford to live in the world of, "It’s just public; it's just private; or I can ignore my traditional investments and infrastructure." Choice is critical, choice in terms of platform and application.

The second thing, though, is that in order to get great choices, you need consistency as an underlying platform to ensure that you're able to scale your people, your processes, and more importantly, your investments across those different environments.

Consistent confidence


T
he last one is probably the biggest area of passion for me -- confidence. We spoke a little bit earlier about how so many clients, as they move to cloud, are concerned about the arm’s-length relationship they have with that provider. How can I get back the confidence in security and service levels, and make sure that that confidence is consistent across both my on-premises and-off premises environments?

Verstraete: People have started looking at cloud from pure infrastructure, reuse, and putting workflows in some particular places in infrastructure. The world is moving beyond that at the moment. On one end, you have software as a service (SaaS) starting to play and getting integrated in a complete cloud environment and a complete cloud function.

We also have to realize that, in 2011, the world created about 1.8 zettabytes of data, and that data has a heck of a lot of information that enterprises actually need. And as enterprises understand what they can get out of the data, they want that data right there at their fingertips. What makes it even more interesting is that 90 percent of that data is unstructured.

We've been working for the last 30 years with structured data. We know all about databases and everything, but we have no clue about unstructured data. How do I know the sentiments that people have compared to my brand, my business, my product? That's the sort of question that's becoming important, because if you want to do warranty management or anything else, you want to understand how your users feel. Hence, the importance of all of this data.

We know all about databases and everything, but we have no clue about unstructured data.



Muller: I’d add something else. We were here with the Customer Advisory Board. We had a pre-meeting prior to the actual conference, and one of them said something I thought was kind of interesting, remarkable actually.

He said, "If I think back 30 years, my chief concern was making sure the infrastructure was functioning as we expected it to. As I moved forward, my focus was on differentiating applications." He said, "Now that I'm moving more and more of the first two into the cloud, my focus really needs to be on harnessing the information and insight. That’s got to become the core competency and priority of my team."

Verstraete: There's one element to add, and that is the end-user. When you start talking about converged clouds -- we're not there yet, but we're getting there -- it's really about having one, single user experience. Your end-user doesn't need to know that this function runs in a public cloud, that function runs in a private cloud, or that function runs in the traditional environment.

No. He just wants to get there and use whatever it is. It's up to IT to define where they put it, but he or she just wants to have to go one way, with one approach -- and that's where you get this concept of a unique user experience. In converged cloud that’s absolutely critical.

Composite hybrids

Gardner: Another term that was a bit fresh for me here was this notion of composite hybrid applications. This was brought up by Biri Singh in his discussion. It sounds as if more and more combinations of SaaS, on-premises, virtualized, physical, and applications need to come together. In addition to that, we're going to be seeing systems of record moving to some variety of cloud or combination of cloud resources.

The question then is how can we get to the data within all of those applications to create those business processes that need to cut across them? Is that what you're talking about with Autonomy and IDOL? Is that the capability we are really moving toward, combining data and information from a variety of sources, but in a productive and useful way?

Verstraete: Absolutely. You got it spot on, Dana. It's really about using all of the information sources that you have. It's using your own private information sources, but combining them with the public information sources. Don’t forget about those. Out of that, it's gathering the information that's relevant to the particular thing that you're trying to achieve, be it compliance, understanding how people think about you, or anything else.

The result is one piece of information, but it may come from multiple sources, and you need an environment that pulls all of that data and gets at that data in a useful form, so you can start doing the analysis and then portraying the information, as you said, in a way that is useful for you. That's what IDOL and Autonomy does for us in this environment.

Muller: This has to be not yesterday, not today, but in real-time. One of the critical elements to that is being able to access that information in real-time. All of us are active in social media, and that literally reflects your customer’s attitudes from minute to minute.

One of the critical elements to that is being able to access that information in real time.



Let me give you a use-case of how the two come together. Imagine that you have a customer on a phone call with a customer service operator. You could use Autonomy technology to detect, for example, the sound of their voice, which indicates that they're stressed or that they're not happy.

You can flag that and then very quickly go out to your real-time structured systems and ask, "How much of an investment has this client made in us? Are they are high net worth customer to us or are they a first-time transactor? Are they active in the social media environment? What are they saying about us right now?"

If the pattern is one that may be disadvantageous to the company, you can flag that very quickly and say, "We want to escalate this really quickly to a manager to take control of the situation, because maybe that particular customer service rep needs some coaching or needs some help." Again, not in a week’s time, not in a month’s time, but right there, right now. That’s a really important point.

Gardner: This is a good vision, but if I am a developer, a business analyst, or a leader in a company and I want a dashboard that gets me this information, how do we take this fire hose of information and make it manageable and actionable?

Verstraete: There are two different elements in this. The first thing is that we’re using IDOL 10, which is basically the combination, on one hand, of Autonomy and, on the other hand, of Vertica. Autonomy is for unstructured data, and Vertica for structured data, so you get the two coming together.

We’re using that as the backbone for gathering and analyzing the whole of that information. We've made available to developers a number of APIs, so that they can tap into this in real-time, as Paul said, and then start using that information and doing whatever they want with it.

Obviously, Autonomy and Vertica will give you the appropriate information, the sentiment, and the human information, as we talked about. Now, it's up to you to decide what you want to do with that, what you want to do with the signals that you receive. And that's what the developer can do in real-time, at the moment.

The great challenge is not lack of data or information, but it's the sheer volume.



Gardner: Paul, any thoughts in making this fire hose of data actionable?

Muller: Just one simple thought, which is meaning. The great challenge is not lack of data or information, but it's the sheer volume as you pointed out, when a developer thinks about taking all of the information that's available. A simple Google query or a Bing query will yield hundreds, even millions of results. Type in the words "Great Lakes," and what are you going to get back? You'll get all sorts of information about lakes.

But if you’re looking, for example, for information about depth of lakes, where the lakes are, where are lakes with holiday destinations, it's the meaning of the query that's going to help you reduce that information and help you sort the wheat from the chaff. It's meaning that's going to help developers be more effective, and that's one of the reasons why we focus so heavily on that with IDOL 10.

Gardner: And just to quickly follow up on that, who decides the meaning? Is this the end user who can take action against this data, or does it have to go through IT and a developer and a business analyst? How close can we get to those people at an individual level so that they can ascertain the meaning and then act on it?

Muller: It's a brilliant question, because meaning in the old sense of the term -- assigning meaning is a better way of putting it -- was ascribed to the developer. Think about tagging a blog, for example. What is this blog about? Well, this blog might be about something as you’re writing it, but as time goes on, it might be seen as some sort of historic record of the sentiment of the times.

So it moves from being a statement of fact to a statement of sentiment. The meaning of the information will change, depending on its time, its purpose, and its use. You can't foresee it, you can't predict it, and you certainly can't entrust a human with the task of specifically documenting the meaning for each of those elements.

Appropriate meaning

What we focus on is allowing the information itself to ascribe its own meaning and the user to find the information that has the appropriate meaning at the time that they need it. That's the big difference.

Gardner: So the power of the cloud and the power of an engine like IDOL and Vertica brought to bear is to be bale to serve up the right information to the right person at the right time -- rather than them having to find it and know what they want.

Verstraete: Exactly, that's exactly what it is. With that information they can then start doing whatever they want to do in their particular application and what they want to deliver to their end-user. You’re absolutely spot-on with that.

Gardner: Let's go to a different concept around the HP Converged Cloud. It seems as if we’re moving toward a cloud of clouds. You don’t seem to want to put other public cloud providers out of business.

You seem to say, "Let them do what they do. We want to get in front of them and add value, so that those coming in through our [HP] cloud, and accessing their services vis-à-vis other clouds, can get better data and analysis, security, and perhaps even some other value-added services." Or am I reading this wrong?

Many customers don’t have the transparency to understand what is really happening, and with transparency comes trust.



Verstraete: No, you’re actually reading this right. One of the issues that you have with public clouds today isn't a question of whether public cloud is secure or not secure or whether it's compliant or not compliant. Many customers don’t have the transparency to understand what is really happening, and with transparency comes trust.

A lot of our customers tell us, "For certain particular workloads, we don’t really trust this or that cloud, because we don’t really know what they do. So give us a cloud or something that delivers the same type of functionality, but where I can understand what is done from a security perspective, a process perspective, a compliance perspective, an SLA perspective, and so on?

They ask: "Where can I have a proper contract, not these little Ts and Cs that I tick in the box? Where can I have the real proper contract and understand what I'm getting into, so that I can analyze my potential risk and decide what security I want to have, and what risk I'm prepared to take?"

Gardner: So the way in which I would interface with the HP managed services cloud of clouds would be through SLAs and key performance indicators (KPIs), and the language of business risk, rather than an engineer’s check list.

Muller: Absolutely, exactly right. That's the important point. Christian talks about this all the time. It’s not about cloud; it’s about the services, and it’s about describing those services in terms of what a businessperson can understand. What am I going to get, what cost, at what quality, at what time, at what level of risk and security? And can I find the right solution at the right time?

Wisdom of the crowds

Gardner: You've been talking with CIOs and leaders within business. Christian, first with you, does anything jump out as interesting from the marketplace that perhaps you didn’t anticipate? Where are they interested most in this notion of the HP Converged Cloud?

Verstraete:A lot of customers, at least the ones that I talk to, are interested in how they can start taking advantage of this whole brand-new way with existing applications. A number of them are not ready to say, "I'm going to ditch what I have, and I am going to do something else." They just say, "I'm confident with and comfortable with this, but can I take advantage of this new functionality, this new environment? How do I transform my applications to be in this type of a world?" That's one of the elements that I keep hearing quite a lot.

A lot of customers are interested in how they can start taking advantage of this whole brand-new way with existing applications.



Gardner: So a crawl-walk-run, a transition, a journey. This isn’t a switch you flip; this is really a progression.

Verstraete: That is why the presence of the traditional environment, as we said at the beginning, is so important. You don’t take the 3,000 applications you have, plug them around, they all work, and you forget about a traditional environment. That's not how it works. It's really that period to start moving, and to slowly but surely start taking the full advantage of what this converged cloud really delivers to you.

Gardner: Paul, what is that community here telling you about their interests in the cloud?

Muller: A number of things, but I think the primary one is just getting ahead of this consumerization trend and being able to treat the internal IT organization and almost transforming it into something that looks and feels like an external service provider.

So the simplicity, ease of consumption, transparency of cost, the choice, but also the confidence that comes from dealing with that sort of consumerized service, is there, whether it's bringing your own device or bringing your own service or combining it on- and off-premises together.

Verstraete: Chris Anderson in his HP Discover keynote said something that resonated quite a lot with me. If you, as a CIO, want to remain competitive, you'd better get quick, and you'd better start transforming and move. I very much believe that, and I think that's something that we need, that our CIOs actually need to understand.

You may also be interested in:

More Stories By Dana Gardner

At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
SYS-CON Events announced today that Intelligent Systems Services will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ mission-critical systems. ISS has completed many successful projects in Healthcare, Commercial, Manufacturing, ...
Sonus Networks introduced the Sonus WebRTC Services Solution, a virtualized Web Real-Time Communications (WebRTC) offer, purpose-built for the Cloud. The WebRTC Services Solution provides signaling from WebRTC-to-WebRTC applications and interworking from WebRTC-to-Session Initiation Protocol (SIP), delivering advanced real-time communications capabilities on mobile applications and on websites, which are accessible via a browser.
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
SYS-CON Events announced today that Tufin, the market-leading provider of Security Policy Orchestration Solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. As the market leader of Security Policy Orchestration, Tufin automates and accelerates network configuration changes while maintaining security and compliance. Tufin's award-winning Orchestration Suite™ gives IT organizations the power and agility to enforce security policy across complex, multi-vendor enterprise networks. With more than 1...
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cloudian, Inc., is a Foster City, California - based software company specializing in cloud storage software. The main product is Cloudian, an Amazon S3-compliant cloud object storage platform, the bedrock of cloud computing systems, that enables cloud service providers and enterprises to build reliable, affordable and scalable cloud storage solu...
“With easy-to-use SDKs for Atmel’s platforms, IoT developers can now reap the benefits of realtime communication, and bypass the security pitfalls and configuration complexities that put IoT deployments at risk,” said Todd Greene, founder & CEO of PubNub. PubNub will team with Atmel at CES 2015 to launch full SDK support for Atmel’s MCU, MPU, and Wireless SoC platforms. Atmel developers now have access to PubNub’s secure Publish/Subscribe messaging with guaranteed ¼ second latencies across PubNub’s 14 global points-of-presence. PubNub delivers secure communication through firewalls, proxy ser...
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
So I guess we’ve officially entered a new era of lean and mean. I say this with the announcement of Ubuntu Snappy Core, “designed for lightweight cloud container hosts running Docker and for smart devices,” according to Canonical. “Snappy Ubuntu Core is the smallest Ubuntu available, designed for security and efficiency in devices or on the cloud.” This first version of Snappy Ubuntu Core features secure app containment and Docker 1.6 (1.5 in main release), is available on public clouds, and for ARM and x86 devices on several IoT boards. It’s a Trend! This announcement comes just as...
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable older adults to live independent lives while staying connected to loved ones. M2M will continue to gr...
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of Cloud and Mobile Strategy at GENBAND, will explore what is needed to take a real time communications ...
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provides a high level technical overview of many cloud services available to mobile app developers, includi...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements around Unified Networks, Cloud Computing strategies, Virtualization around Software defined Data Ce...
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) application providers dating back to 2004. Cybozu's kintone.com is a leading global BYOA (Build Your O...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will meet your customers' needs of tomorrow - today! Ciqada. Let your products take flight. For more inform...
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. He is a Microsoft Regional Director for Hyderabad, India, and one of the f...