|By Dana Gardner||
|August 23, 2012 10:00 AM EDT||
The next edition of the HP Discover Performance podcast series brings together two top cloud evangelists from the recent HP Discover 2012 Conference to discuss the specific concepts around converged cloud, information clouds, and hybrid services delivery.
We’re joined by Paul Muller, the Chief Software Evangelist at HP, and Christian Verstraete, Chief Technologist for Cloud Strategy at HP. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions. [Disclosure: HP is a sponsor of BriefingsDirect podcasts.]
Here are some excerpts:
Gardner: You’ve separated the notion of hybrid computing and hybrid delivery. Can you help me understand better why they're different, and what HP means by hybrid delivery?
Verstraete: Hybrid computing typically is combining private and public clouds. We feel that many of our customers still have a traditional environment, and that traditional environment will not go away anytime soon. However, they're actually looking at combining that traditional environment, the data that’s in that traditional environment and some of the functionality that's out there, with the public cloud and the private cloud.
The whole concept of hybrid delivery is tying that together. It goes beyond hybrid computing or hybrid cloud. It adds the whole dimension of the traditional environment. And, to our mind, the traditional environment isn't going to go away anytime soon.
Gardner: Paul, how has the traditional understanding of cloud computing as segments of infrastructure services changed?
Muller: From that perspective, the converged cloud is really about three things for us. The first is having greater levels of choice. The key point that Christian just made is that you can't afford to live in the world of, "It’s just public; it's just private; or I can ignore my traditional investments and infrastructure." Choice is critical, choice in terms of platform and application.
The second thing, though, is that in order to get great choices, you need consistency as an underlying platform to ensure that you're able to scale your people, your processes, and more importantly, your investments across those different environments.
The last one is probably the biggest area of passion for me -- confidence. We spoke a little bit earlier about how so many clients, as they move to cloud, are concerned about the arm’s-length relationship they have with that provider. How can I get back the confidence in security and service levels, and make sure that that confidence is consistent across both my on-premises and-off premises environments?
Verstraete: People have started looking at cloud from pure infrastructure, reuse, and putting workflows in some particular places in infrastructure. The world is moving beyond that at the moment. On one end, you have software as a service (SaaS) starting to play and getting integrated in a complete cloud environment and a complete cloud function.
We also have to realize that, in 2011, the world created about 1.8 zettabytes of data, and that data has a heck of a lot of information that enterprises actually need. And as enterprises understand what they can get out of the data, they want that data right there at their fingertips. What makes it even more interesting is that 90 percent of that data is unstructured.
We've been working for the last 30 years with structured data. We know all about databases and everything, but we have no clue about unstructured data. How do I know the sentiments that people have compared to my brand, my business, my product? That's the sort of question that's becoming important, because if you want to do warranty management or anything else, you want to understand how your users feel. Hence, the importance of all of this data.
Muller: I’d add something else. We were here with the Customer Advisory Board. We had a pre-meeting prior to the actual conference, and one of them said something I thought was kind of interesting, remarkable actually.
He said, "If I think back 30 years, my chief concern was making sure the infrastructure was functioning as we expected it to. As I moved forward, my focus was on differentiating applications." He said, "Now that I'm moving more and more of the first two into the cloud, my focus really needs to be on harnessing the information and insight. That’s got to become the core competency and priority of my team."
Verstraete: There's one element to add, and that is the end-user. When you start talking about converged clouds -- we're not there yet, but we're getting there -- it's really about having one, single user experience. Your end-user doesn't need to know that this function runs in a public cloud, that function runs in a private cloud, or that function runs in the traditional environment.
No. He just wants to get there and use whatever it is. It's up to IT to define where they put it, but he or she just wants to have to go one way, with one approach -- and that's where you get this concept of a unique user experience. In converged cloud that’s absolutely critical.
Gardner: Another term that was a bit fresh for me here was this notion of composite hybrid applications. This was brought up by Biri Singh in his discussion. It sounds as if more and more combinations of SaaS, on-premises, virtualized, physical, and applications need to come together. In addition to that, we're going to be seeing systems of record moving to some variety of cloud or combination of cloud resources.
The question then is how can we get to the data within all of those applications to create those business processes that need to cut across them? Is that what you're talking about with Autonomy and IDOL? Is that the capability we are really moving toward, combining data and information from a variety of sources, but in a productive and useful way?
Verstraete: Absolutely. You got it spot on, Dana. It's really about using all of the information sources that you have. It's using your own private information sources, but combining them with the public information sources. Don’t forget about those. Out of that, it's gathering the information that's relevant to the particular thing that you're trying to achieve, be it compliance, understanding how people think about you, or anything else.
The result is one piece of information, but it may come from multiple sources, and you need an environment that pulls all of that data and gets at that data in a useful form, so you can start doing the analysis and then portraying the information, as you said, in a way that is useful for you. That's what IDOL and Autonomy does for us in this environment.
Muller: This has to be not yesterday, not today, but in real-time. One of the critical elements to that is being able to access that information in real-time. All of us are active in social media, and that literally reflects your customer’s attitudes from minute to minute.
Let me give you a use-case of how the two come together. Imagine that you have a customer on a phone call with a customer service operator. You could use Autonomy technology to detect, for example, the sound of their voice, which indicates that they're stressed or that they're not happy.
You can flag that and then very quickly go out to your real-time structured systems and ask, "How much of an investment has this client made in us? Are they are high net worth customer to us or are they a first-time transactor? Are they active in the social media environment? What are they saying about us right now?"
If the pattern is one that may be disadvantageous to the company, you can flag that very quickly and say, "We want to escalate this really quickly to a manager to take control of the situation, because maybe that particular customer service rep needs some coaching or needs some help." Again, not in a week’s time, not in a month’s time, but right there, right now. That’s a really important point.
Gardner: This is a good vision, but if I am a developer, a business analyst, or a leader in a company and I want a dashboard that gets me this information, how do we take this fire hose of information and make it manageable and actionable?
Verstraete: There are two different elements in this. The first thing is that we’re using IDOL 10, which is basically the combination, on one hand, of Autonomy and, on the other hand, of Vertica. Autonomy is for unstructured data, and Vertica for structured data, so you get the two coming together.
We’re using that as the backbone for gathering and analyzing the whole of that information. We've made available to developers a number of APIs, so that they can tap into this in real-time, as Paul said, and then start using that information and doing whatever they want with it.
Obviously, Autonomy and Vertica will give you the appropriate information, the sentiment, and the human information, as we talked about. Now, it's up to you to decide what you want to do with that, what you want to do with the signals that you receive. And that's what the developer can do in real-time, at the moment.
Gardner: Paul, any thoughts in making this fire hose of data actionable?
Muller: Just one simple thought, which is meaning. The great challenge is not lack of data or information, but it's the sheer volume as you pointed out, when a developer thinks about taking all of the information that's available. A simple Google query or a Bing query will yield hundreds, even millions of results. Type in the words "Great Lakes," and what are you going to get back? You'll get all sorts of information about lakes.
But if you’re looking, for example, for information about depth of lakes, where the lakes are, where are lakes with holiday destinations, it's the meaning of the query that's going to help you reduce that information and help you sort the wheat from the chaff. It's meaning that's going to help developers be more effective, and that's one of the reasons why we focus so heavily on that with IDOL 10.
Gardner: And just to quickly follow up on that, who decides the meaning? Is this the end user who can take action against this data, or does it have to go through IT and a developer and a business analyst? How close can we get to those people at an individual level so that they can ascertain the meaning and then act on it?
Muller: It's a brilliant question, because meaning in the old sense of the term -- assigning meaning is a better way of putting it -- was ascribed to the developer. Think about tagging a blog, for example. What is this blog about? Well, this blog might be about something as you’re writing it, but as time goes on, it might be seen as some sort of historic record of the sentiment of the times.
So it moves from being a statement of fact to a statement of sentiment. The meaning of the information will change, depending on its time, its purpose, and its use. You can't foresee it, you can't predict it, and you certainly can't entrust a human with the task of specifically documenting the meaning for each of those elements.
What we focus on is allowing the information itself to ascribe its own meaning and the user to find the information that has the appropriate meaning at the time that they need it. That's the big difference.
Gardner: So the power of the cloud and the power of an engine like IDOL and Vertica brought to bear is to be bale to serve up the right information to the right person at the right time -- rather than them having to find it and know what they want.
Verstraete: Exactly, that's exactly what it is. With that information they can then start doing whatever they want to do in their particular application and what they want to deliver to their end-user. You’re absolutely spot-on with that.
Gardner: Let's go to a different concept around the HP Converged Cloud. It seems as if we’re moving toward a cloud of clouds. You don’t seem to want to put other public cloud providers out of business.
You seem to say, "Let them do what they do. We want to get in front of them and add value, so that those coming in through our [HP] cloud, and accessing their services vis-à-vis other clouds, can get better data and analysis, security, and perhaps even some other value-added services." Or am I reading this wrong?
Verstraete: No, you’re actually reading this right. One of the issues that you have with public clouds today isn't a question of whether public cloud is secure or not secure or whether it's compliant or not compliant. Many customers don’t have the transparency to understand what is really happening, and with transparency comes trust.
A lot of our customers tell us, "For certain particular workloads, we don’t really trust this or that cloud, because we don’t really know what they do. So give us a cloud or something that delivers the same type of functionality, but where I can understand what is done from a security perspective, a process perspective, a compliance perspective, an SLA perspective, and so on?
They ask: "Where can I have a proper contract, not these little Ts and Cs that I tick in the box? Where can I have the real proper contract and understand what I'm getting into, so that I can analyze my potential risk and decide what security I want to have, and what risk I'm prepared to take?"
Gardner: So the way in which I would interface with the HP managed services cloud of clouds would be through SLAs and key performance indicators (KPIs), and the language of business risk, rather than an engineer’s check list.
Muller: Absolutely, exactly right. That's the important point. Christian talks about this all the time. It’s not about cloud; it’s about the services, and it’s about describing those services in terms of what a businessperson can understand. What am I going to get, what cost, at what quality, at what time, at what level of risk and security? And can I find the right solution at the right time?
Wisdom of the crowds
Gardner: You've been talking with CIOs and leaders within business. Christian, first with you, does anything jump out as interesting from the marketplace that perhaps you didn’t anticipate? Where are they interested most in this notion of the HP Converged Cloud?
Verstraete:A lot of customers, at least the ones that I talk to, are interested in how they can start taking advantage of this whole brand-new way with existing applications. A number of them are not ready to say, "I'm going to ditch what I have, and I am going to do something else." They just say, "I'm confident with and comfortable with this, but can I take advantage of this new functionality, this new environment? How do I transform my applications to be in this type of a world?" That's one of the elements that I keep hearing quite a lot.
Gardner: So a crawl-walk-run, a transition, a journey. This isn’t a switch you flip; this is really a progression.
Verstraete: That is why the presence of the traditional environment, as we said at the beginning, is so important. You don’t take the 3,000 applications you have, plug them around, they all work, and you forget about a traditional environment. That's not how it works. It's really that period to start moving, and to slowly but surely start taking the full advantage of what this converged cloud really delivers to you.
Gardner: Paul, what is that community here telling you about their interests in the cloud?
Muller: A number of things, but I think the primary one is just getting ahead of this consumerization trend and being able to treat the internal IT organization and almost transforming it into something that looks and feels like an external service provider.
So the simplicity, ease of consumption, transparency of cost, the choice, but also the confidence that comes from dealing with that sort of consumerized service, is there, whether it's bringing your own device or bringing your own service or combining it on- and off-premises together.
Verstraete: Chris Anderson in his HP Discover keynote said something that resonated quite a lot with me. If you, as a CIO, want to remain competitive, you'd better get quick, and you'd better start transforming and move. I very much believe that, and I think that's something that we need, that our CIOs actually need to understand.
You may also be interested in:
- HP Expert Chat Explores How Insight Remote Support and Insight Online Bring Automation, Self-Solving Capabilities to IT Problems
- Investing Well in IT With Emphasis on KPIs Separates Business Leaders from Business Laggards, Survey Results Show
- Expert Chat with HP on How Better Understanding Security Makes it an Enabler, Rather than Inhibitor, of Cloud Adoption
- Expert Chat with HP on How IT Can Enable Cloud While Maintaining Control and Governance
- Expert Chat on How HP Ecosystem Provides Holistic Support for VMware Virtualized IT Environments
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Jul. 30, 2016 11:30 PM EDT Reads: 1,321
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
Jul. 30, 2016 10:30 PM EDT Reads: 1,939
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 30, 2016 09:45 PM EDT Reads: 1,493
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Jul. 30, 2016 07:30 PM EDT Reads: 1,318
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jul. 30, 2016 07:00 PM EDT Reads: 2,775
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Jul. 30, 2016 05:00 PM EDT Reads: 1,307
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Jul. 30, 2016 04:30 PM EDT Reads: 1,124
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 30, 2016 04:30 PM EDT Reads: 2,282
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Jul. 30, 2016 01:30 PM EDT Reads: 984
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Jul. 30, 2016 11:30 AM EDT Reads: 1,416
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Jul. 30, 2016 10:45 AM EDT Reads: 1,126
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Jul. 30, 2016 10:15 AM EDT Reads: 1,526
ReadyTalk has expanded the capabilities of the FoxDen collaboration platform announced late last year to include FoxDen Connect, an in-room video collaboration experience that launches with a single touch. With FoxDen Connect, users can now not only engage in HD video conferencing between iOS and Android mobile devices or Chrome browsers, but also set up in-person meeting rooms for video interactions. A host’s mobile device automatically recognizes the presence of a meeting room via beacon tech...
Jul. 30, 2016 10:00 AM EDT Reads: 562
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jul. 30, 2016 10:00 AM EDT Reads: 2,190
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
Jul. 30, 2016 09:15 AM EDT Reads: 1,661
On Dice.com, the number of job postings asking for skill in Amazon Web Services increased 76 percent between June 2015 and June 2016. Salesforce.com saw its own skill mentions increase 37 percent, while DevOps and Cloud rose 35 percent and 28 percent, respectively. Even as they expand their presence in the cloud, companies are also looking for tech professionals who can manage projects, crunch data, and figure out how to make systems run more autonomously. Mentions of ‘data science’ as a skill ...
Jul. 30, 2016 09:00 AM EDT Reads: 646
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
Jul. 30, 2016 08:00 AM EDT Reads: 802
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Jul. 30, 2016 07:45 AM EDT Reads: 741
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Jul. 30, 2016 07:45 AM EDT Reads: 2,428
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Jul. 30, 2016 07:30 AM EDT Reads: 1,707