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Cloud Computing: Do IT Execs and C-Level Executives Differ?

Business leaders are more attracted to the potential savings of Cloud and by the way Cloud technology can transform a business

The social networking community and advisory analyst firm Horses for Sources - a multi-disciplinary group of analysts and experts in global sourcing strategies across both IT services and Business Process Outsourcing domains - recently conducted research together with the London School of Economics that suggests a gulf may be emerging between IT executives and the C-suite when it comes to Cloud Computing.

Specifically, business leaders would appear to be attracted to the potential savings the Cloud offers to the business and by the way that the technology can transform a business as a whole, while IT executives are unswayed by such strategic issues.

The October 2010 study was based on the responses of 1053 participants across business buyers, IT buyers, advisors, providers and industry influencers.

It has been clear at each and every Cloud Expo - we just has 7th Cloud Expo in Silicon Valley and are getting ready for 8th Cloud Expo in New York next June - that the business side plays an ever larger role in accelerating cloud adoption. But this is I think the first external study to confirm that dynamic.

Cloud vendors at each Cloud Expo have been more and more delighted from one event to the next, as Cloud Expo delegates tend to be business function leaders with heavy influence over IT spending for their function.

Through a focus on use cases and real-world examples, we are hoping at Cloud Expo New York in June to help bring IT executives on board too, as the benefits of Cloud Computing are dissected technically as well as strategically. A great example would be an upcoming session by AT&T, which has just created a division devoted to pursuing wireless healthcare using cloud computing. Here it is the provision of data storage and processing over the Internet that is transformative: it is absolutely a technical play.

Cloud Expo New York will be the first in the international Cloud Expo series to have a dedicated track on "Telcos in the Cloud." Within that we will be showcasing sessions on such sub-topics as Carrier-Grade Clouds, Cloud Communications for the Enterprise, Voice Mashups, Hosted VOIP Services, and Using the Speech Cloud.

For further details of the Horses for Courses/London School of Economics survey, see here.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

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