Welcome!

Government Cloud Authors: Liz McMillan, Elizabeth White, Kevin Jackson, Pat Romanski, Bob Gourley

Related Topics: Linux Containers

Linux Containers: Article

i-Technology Blog: Can Blogging Change the World?

After Asking Last Week "Are We Blogging Each Other to Death?" the Ongoing Debate Continues

Jeremy Geelan's i-Technology Blog: Can Blogging Change the World?

Ina wonderfully eccentric [and subsequently deleted] posting last week entitled "Does the old school accept blogging?" Alan Williamson suggests not only that I am a late adopter to the world of blogging, dragged-reluctantly-into-the-future-through-a-hedge-backwards kind of thing, but also that the reason for this is - not to beat about the bush - that I'm more or less a hidebound relic of a bygone age.

So permit me quickly to extinguish both myths.

First, as to blogging. Alan references my recent Are We Blogging Each Other to Death? posting and says that he detects in it an undertone of, as he puts it, "What's it all about? This whole blogging nonsense?" Well I have a startling revelation for Alan: this is called critical thought. Blame one of the finest educational systems on earth if you like, but I am proud to say that it's the "undertone" of everything I have done, written, or published for the past 25 years: "What's it all about? This whole BlackBerry nonsense?" -- "What's it all about? This whole 'social software' nonsense?" -- "What's it all about? This whole 'ambient findability' nonsense?" Yes, yes, yes. Until proven otherwise, all emperors are naked.

In other words, of course my default stance toward blogging is that of skepticism. Doh. That is my default stance toward life in general. If that makes me, as Alan says, "old school" (though I think this may just be a reference to Trinity College, Cambridge having been founded in 1546 and/or The John Lyon School having been founded by Harrow school in the 1870s), then so be it. To my mind blogging is no more deserving of a free ride than flogging: in my view all human activity requires critical scrutiny before being given the thumbs up/thumbs down.

Alan, bless him, then launches into the destruction of another paper tiger, namely that I am "troubled" about blogs because of their unstructured nature:

"Blogs are in their raw form, just a collection of unedited, quickly written, musings from the top of people's heads.  No, or very little, thought goes into them ...  I can hear him screaming now as he reads this very entry, thinking to himself, if he could just rearrange that sentence with this, and further explore this phrase... trying to get himself to the end without exploding. [note to Jeremy - sorry!]"
But this is in fact a complete non-issue. Little thought goes into what most people on the planet say or do, but I am not going to lie awake at night worrying about it. Blogging naturally is no exception. There's amazing, insightful writing and there's drivel; nothing new there, whether it be in newspapers, magazines, pamphlets, essays, novels, and now blogs. My concern is with insight, not blindness. The sheer proliferation of the words that make up the blogosphere may impact the efficacy of search engine results, but it is not "troubling" me. What is troubling me is the notion that there is some kind of refreshing originality to the word-morass simply because it is typed into a browser or encoded into an mp3 file instead of written down or merely spoken out loud in a FTF conversation.

Alan continues his theorizing:
"I don't think for a moment he feels threatened by blogs, but I do see him react in the same way that some developers reacted when IDEs started to include lots of wizards.  Lowering the barrier to entry can sometimes have the effect of making something look too easy and therefore devalue the real skill behind that."
Which alas is a second non-issue. To contend that those of us fortunate enough to extract a livelihood, sometimes even a decent living, from words are in some way circling the wagons and trying to keep blogs from diluting the currency of our uniquely insightful gems of prose is at best plain silly and at worst delusional. It is to miss the point entirely. The point (as Alan well knows because as he notes he and I have discussed this many, many times over the past 5-6 years) is not that blogging rivals journalism or punditry or social criticism. Of course it doesn't, it is merely a part of it. No, the problem is that people like Alan keep on (and on and on and on) trumpeting its virtues as if they were in any way different from the virtues of self-expression in general.

In short, like the inveterate technologist he is, what Alan Williamson is doing is mistaking the medium for the message and misguidely portaying blogging as Something Completely Different when everything indicates quite the contrary, i.e. that it is Something Entirely the Same. Freedom of expression, as guaranteed by the First Amendment, is hardly some New, New Thing. Viewed this way, blogging is about as remarkable as logging. That is, it isn't remarkable at all.

So what does all this leave, in terms of contradistinguishing blogging from any other form writing/speaking? It leaves what we might call the "Disproportionate Impact" issue. Alan is much exercised by the thought that, as he puts it, "if they hit the sweet spot ... bloggers can indeed change the world." He instances the recent about-face by SonyBMG over its use of copy-protection software:
"Think back to how we would have done this just 5 years ago?  We would have needed to lobby a journalist to write about it assuming his publisher didn't have any potential come back from ruining a relationship with a big national company.  Then we would have to guage the reaction from readers in a medium where communication is still very much one way.  Naturally this would have only been in one country and if the story didn't hold enough interest, well you know what they say, today's story is tomorrow's chip paper.  So the chances of Sony getting away with this tactic 5 years ago, would have been very high." 
But how, pray, does this make bloggers in 2005 any different from, say, pamphleteers around the time of the English Civil War? As Amanda Griscom has written:
"When the printing press became a public instrument in the mid-seventeenth century, the autocratic voice of England's King Charles I could no longer remain discrete, inexorable, or unchallenged. Pamphleteers could sound off to their allies and adversaries alike in the form of one-cent printed flyers created with Gutenberg's moveable type."
When Alan writes "Finally the common man has the opportunity to actually make a difference," I am at a loss to know whether he means it or is merely pulling all our legs. "Finally"??!? Good job that there hasn't been anything like a 550-year history of freedom of printed expression in the run-up to the mere 8-year history of blogging ;-)

Experience shows us that technology has the mysterious power to cause the suspension of all critical faculties in some people. Blogging is remarkable, we are asked to believe (by technologists) because it is mediated by technology. My point is merely: so was pamphleteering. "There is nothing new under the sun," as the wisdom literatures teach. Tellingly, that phrase, which comes from Ecclesiastes, is there followed by (my emphasis):
Is there a thing of which it is said,
         "See, this is new"?
     It has already been,
         in the ages before us.
"The dumbing down of a craft," writes Alan in his final sentence, "can be painful for any skilled professional to observe and change, like time, can never be stopped." Yet at no point has he even begun to make out any sort of a case demonstrating that I believe blogs "dumb down" commentary/analysis/social criticism and wish to protect my high-falutin ivory tower bastion of late-adoption. (It strikes me as being a bit perverse in any case to accuse the founding editor of a major book series entirely devoted to the future of being backwards-looking.)

It's not that blogs dumb anything down that wasn't already dumb. It's more that they don't elevate to the level of insightful anything that wouldn't already have been deemed insightful in the pre-blog era (all 542 years of it). Whereas my distinct impression just now is that blogging is being invested with all manner of curative powers akin to Coca-Cola as originally formulated in 1886 by the Atlanta druggist John Styth Pemberton -- you know, the one who ensured that it contained parts coca leaves to one part cola nut. Coke was promoted as a patent medicine that would "cure all nervous afflictions--Sick Headache, Neuralgia, Hysteria, Melancholy, Etc...." 

If blogging, as Alan contends, gives ordinary folks "the opportunity to actually make a difference," then that's a good thing. "This is of course assuming somebody is listening...," he adds, before concluding (again, my emphasis): 
"...and as the blogging world has proven, somebody is always listening somewhere."

I am not even going to say that I fear Alan here may be confusing "listening" and "hearing" (reading someone's blog is not the same thing as cognating it). I would merely note a general trend to cram into blogging the hopes and dreams of our times...and sound a note of caution. That's all. Blogging is unlikely to cure AIDS, eradicate world poverty, or bring peace and harmony to the Middle East.

Even Robert Scoble, for example, Microsoft's best-known blogger--whose blog is read by millions of people annually and is the top-ranking business blog among Technorati's Top 100--isn't able to pinpoint precisely what's so different about blogging, though his forthcoming book Naked Conversations*  (co-written with Shel Israel) ends with the sweeping statement that "something has changed, and blogging is impacting business of all sizes in most parts of the developed world."

"Ultimately, blogging has ended one era and ignited another," Scoble and Israel write, a tad over-portentously perhaps.

Of course on the other they may even be right. Caution is by no means relevant in all circumstances, and improving the human condition is probably one of the areas where one should most readily throw caution to the wind. As Goethe said: "Whatever you can do or dream you can, begin it. Boldness has genius, power, and magic in it. Begin it now."  

Author's Note
* Naked Conversations (to be published by Wiley) comes out in January 2006. Quotes here are taken from the Advance Uncorrected Proof.


     posted Sunday, 27-Nov-2005

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Paul Horne 02/06/06 04:39:50 PM EST

Here's an example of a blog that supports changing the world... http://www.cthings.com

@ThingsExpo Stories
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT's direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...