|By Jeremy Geelan||
|May 7, 2010 01:45 AM EDT||
In this Exclusive Q&A with the Founder, President & CEO of Virtual Ark, Marty Gauvin (pictured), the visionary serial entrepreneur speaks with Jeremy Geelan, Cloud Expo Conference Chair, about a variety of issues around Cloud computing including the all-important security aspects.
"Security in the Cloud isn’t bad, it’s just different," Gauvin at one point notes, adding: "It is essential to take a measured, careful approach to security issues." Here in the interview in full.
[On April 20, 2010 at 5th Cloud Expo in the Jacob Javits Convention Center, New York City, Gauvin gave a General Session presentation in the keynote room]
Cloud Computing Journal: As a successful serial entrepreneur and now the CEO of a major new player in the fast-emerging Cloud ecosystem, how do you see your company fitting in? What layer of the ecosystem are we talking about?
Marty Gauvin: Virtual Ark fills a significant gap between the Cloud vendors like Amazon, Rackspace, Microsoft etc and the customer. By providing deep application management services and support, we help SaaS-enable applications on the Cloud with our ISV partners.
Rather than being a "cloud vendor", Virtual Ark is a Cloud expert that uses Cloud services on behalf of its customers to deliver their enterprise applications in a SaaS model with consumption-based pricing similar to that delivered on public clouds.
As a result, customers can choose their preferred application as a SaaS solution. Because of our expertise and use of Public Cloud infrastructure services, Virtual Ark has virtually instant international reach enabling customers to use their applications globally, quickly and easily.
Virtual Ark was Platinum Sponsor of the 5th International Cloud Expo held April 19-21, 2010 at the Jacob Javits Convention Center in New York
Cloud Computing Journal: What kind of existing enterprise applications does the Virtual Ark platform support?
Gauvin: ERP, CRM, Financial, Web, Content Management Systems and line of business applications across a wide range of industries. Virtual Ark works with ISV partners to SaaS-enable their applications. There is typically very little coding required by our ISV partners of their original applications and Virtual Ark does almost all of the work to SaaS-enable these applications. Significantly for the enterprise, multi-tenancy is not a requirement in order for Virtual Ark to SaaS-enable these applications.
Cloud Computing Journal: But what about security issues: Is it really sensible for a Tier 1 company to be running its core business applications in the Cloud?
Gauvin: Enterprises require a risk analysis process that systematically identifies and assesses the relevant aspects of the chosen computing model or service. This equips them to analyze risk by examining the technical and process dimensions of a specific implementation rather than trying to second-guess the security needs of a generic service identified as "Cloud Computing."
Security in the Cloud isn't bad, it's just different. It is essential to take a measured, careful approach to security issues. This approach should apply whether you protect a person, a physical asset or your data. What changes are the risks and threats to which you respond.
In the case of the Cloud-enabled applications, techniques such as encryption and overlay tools are available to meet significant security accreditation when implemented correctly.
Cloud Computing Journal: What is the cost model? Is the platform available - in true Cloud fashion - on a pay-as-you-go/usage basis?
Gauvin: Absolutely. Because we have no underlying fixed cost of infrastructure, we can bring very flexible billing models to market. While billing varies from application to application, all are aligned as close as possible to a sensible consumption based-pricing model. Some use "number of users per hour"; others use "by transaction". Ultimately, because we leverage existing Cloud service providers, we are able to bring pricing billed on a pay-as-you-go basis.
This is the central tenet of Virtual Ark's approach to SaaS because it provides our ISV partners with a strategic advantage over their competitors. Other SaaS options are typically billed on a minimum number of user licenses over contract terms of two years or more. Our pay-as-you-go model enables our partners to align licensing as closely as possible to how the customer consumes the application.
Cloud Computing Journal: How about other front-loaded costs, are there any? And what about the minimum length of any contract that a customer may have to commit to - how long is that?
Gauvin: Customers can choose to have no minimum contract term obligation. This could apply where a customer converts an existing on -premise solution to our SaaS model. Customers are free to leave at any time, or if they wish, to license the Virtual Ark Platform in the Cloud and simply "take over the keys" and drive the application themselves without any migration!
If the application is new to the customer, then implementation service costs may apply, which can vary considerably due to differing customer requirements. However, implementation timetables are massively reduced by using our templated solutions and because our software can be deployed instantly.
Cloud Computing Journal: Does an app need multi-tenancy to be SaaS-enabled on the Virtual Ark SaaS Application Management Platform?
Gauvin: No, not at all. Virtual Ark can manage dedicated instances of the application for specific customer needs as if they were "one" application instance. In our view, the security, integration and performance requirements of our target market, large enterprise customers, are ill-suited to multi-tenant solutions. We think this is a key reason why SaaS has not been taken up more strongly by this market segment, and why many ISVs have not modified their applications to be multi-tenant. Virtual Ark sees this as an important differentiator in its value proposition.
Cloud Computing Journal: How does a potential customer know that Virtual Ark is for real? What kinds of partners have you already attracted?
Gauvin: Virtual Ark commenced operation in July 2009. The company is backed by private shareholding and the investment bank, Baron Partners. The shareholders and management team (which has worked together for a decade), sold their previous company to the Macquarie Communications Infrastructure Group for US$64m.
Current partners include Amazon Web Services, Microsoft Azure and Rackspace with major announcements regarding ISV partners to be made at next month's Cloud Expo in New York.
Cloud Computing Journal: Virtual Ark is an international business. Why are its primary markets North America and Europe rather than, say, the Far East and/or China?
Gauvin: Virtual Ark's market entry is largely determined by the availability of Public Clouds in various regions. Amazon, Rackspace and Microsoft Azure for example all currently have plans to build out their Asian Cloud presence during 2010.
Having said this, some applications will perform acceptably in Asia today, so we are already working with ISVs in this region today.
Cloud Computing Journal: Cloud Expo has already mushroomed in size to the extent that we have now moved it into one of the largest convention centers in the world, New York's Jacob Javits Center. As a successful serial entrepreneur, what was it particularly that led you to foresee that Cloud Computing would become so much the flavor of enterprise IT already by 2010?
Gauvin: Most Cloud vendors are focused on the small to medium enterprise market. As a result, this market is hotly contested and at the commodity end of SaaS and Cloud services.
By contrast, Virtual Ark's target market (the top end of the enterprise market) has been slow to adopt SaaS and Public Clouds. This is primarily because it is a much more complex market and thus more difficult to address. Also, ISVs have been slow to bring SaaS versions of their products to this market because of the perceived cost and complexity of doing so.
The opportunity for Virtual Ark is that these large enterprise customers want to continue using applications they are comfortable with while gaining the benefits of the Cloud. Virtual Ark removes almost all of the barriers I've outlined! As such, we expect to be at the forefront of SaaS and Cloud take-up by the top end of the enterprise market.
Cloud Computing Journal: You will be personally giving a General Session in the keynote room at the New York event. Would you care to share with our readers a ‘sneak peek' of your theme/s?
Gauvin: My presentation aims to challenge traditional views of outsourcing, cloud security, SaaS and the likely adoption of Public Cloud services by large enterprise customers globally.
Outsourcing is entering its third generation with advent of the Cloud. The first iteration of outsourcing was "your mess for less", followed by strategic or selective sourcing, which included hosting. Due to the emergence of Cloud Computing, "third generation outsourcing" stands to materially revolutionize and challenge traditional outsourcing models in a way that no previous models have. The Cloud also delivers an opportunity for the wider adoption of existing enterprise applications in a SaaS model.
When we started putting Virtual Ark together with a team that had worked firstly in ‘conventional' IT outsourcing and then in the selective sourcing world of the last 10 years, I recognized that the capacity for well-executed Cloud computing to revolutionize IT sourcing was profound.
So much of what customers and vendors take for granted in their sourcing frameworks has its roots in the assumption that infrastructure is expensive and fixed. It is extraordinary how far and how fast things can change when these constraints are removed. Virtual Ark is evidence of that fact.
Cloud Computing Journal: Why did you call your company "Virtual Ark"?
Gauvin:: We see the combined effect of Cloud computing and outsourcing - "Generation 3 Outsourcing" - driving the use of IT for a significant period of time. Enterprise customers will depend upon successfully leveraging this confluence of trends to secure their business operations, IP, brand and data. The ‘ark' is the place where a civilization puts their most precious resources. The ‘virtual ark' is the ideal metaphor for how enterprises must view their information and its migration to this new generation of services.
Cloud Computing Journal: Who in your view are currently the world's top five Cloud Computing companies?
Gauvin: Amazon, Rightscale, Rackspace, Microsoft Azure and Virtual Ark!
Cloud Computing Journal: What's your top tip, as a seasoned software executive, to those other CEOs out there who may be looking for some certain way to ensure they're alive (and preferably well) as a company in 2011?
Gauvin: My top tip is to build flexibility into your organization so it can be incredibly responsive to both opportunities and threats. The GFC has demonstrated to businesses globally that we face an unpredictable future with a higher rate of change. Accordingly, at Virtual Ark, we "eat our own dog food" by maintaining all our business systems in the Cloud. That gives us both the flexibility and the focus to meet our customers emerging needs for SaaS-enabled applications on the Cloud.
[On April 20, 2010 at Day Two of 5th Cloud Expo in the Jacob Javits Convention Center, New York City, Gauvin will be making a General Session presentation in the keynote room: Register for Cloud Expo here.]
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
Mar. 31, 2015 10:00 PM EDT Reads: 1,582
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Mar. 31, 2015 06:00 PM EDT Reads: 1,596
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, will discuss how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust I...
Mar. 31, 2015 04:00 PM EDT Reads: 590
After making a doctor’s appointment via your mobile device, you receive a calendar invite. The day of your appointment, you get a reminder with the doctor’s location and contact information. As you enter the doctor’s exam room, the medical team is equipped with the latest tablet containing your medical history – he or she makes real time updates to your medical file. At the end of your visit, you receive an electronic prescription to your preferred pharmacy and can schedule your next appointment.
Mar. 31, 2015 03:45 PM EDT Reads: 1,013
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dr...
Mar. 31, 2015 03:00 PM EDT Reads: 3,029
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of Cloud and Mobile Strategy at GENBAND, will explore what is needed to take a real time communications ...
Mar. 31, 2015 02:39 PM EDT Reads: 504
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
Mar. 31, 2015 12:00 PM EDT Reads: 1,566
SYS-CON Events announced today that Litmus Automation will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Litmus Automation’s vision is to provide a solution for companies that are in a rush to embrace the disruptive Internet of Things technology and leverage it for real business challenges. Litmus Automation simplifies the complexity of connected devices applications with Loop, a secure and scalable cloud platform.
Mar. 31, 2015 12:00 PM EDT Reads: 643
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
Mar. 31, 2015 11:00 AM EDT Reads: 2,241
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
Mar. 31, 2015 09:15 AM EDT Reads: 2,302
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Mar. 31, 2015 09:00 AM EDT Reads: 1,725
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microservices, and more.
Mar. 31, 2015 08:30 AM EDT Reads: 2,111
The list of ‘new paradigm’ technologies that now surrounds us appears to be at an all time high. From cloud computing and Big Data analytics to Bring Your Own Device (BYOD) and the Internet of Things (IoT), today we have to deal with what the industry likes to call ‘paradigm shifts’ at every level of IT. This is disruption; of course, we understand that – change is almost always disruptive.
Mar. 30, 2015 04:00 PM EDT Reads: 1,193
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud.
Mar. 30, 2015 11:00 AM EDT Reads: 1,551
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabilities include HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, deskt...
Mar. 30, 2015 01:00 AM EDT Reads: 1,533
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Mar. 29, 2015 10:00 PM EDT Reads: 1,878
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborate. Cisco and our partners are building the platform for the Internet of Everything by connecting the...
Mar. 29, 2015 07:00 PM EDT Reads: 5,290
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things compatible devices.
Mar. 29, 2015 06:00 PM EDT Reads: 1,897
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...
Mar. 29, 2015 04:15 PM EDT Reads: 2,476
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
Mar. 29, 2015 03:30 PM EDT Reads: 2,236