Welcome!

Government Cloud Authors: Kevin Jackson, Shelly Palmer, Jim Hansen, XebiaLabs Blog, Carmen Gonzalez

Related Topics: Government Cloud, Agile Computing

Government Cloud: Blog Feed Post

Federal Open Government Directive, Social Media, SEO & Information Sharing

The directive comes from a memorandum signed by President Obama

Last week’s “Meeting the Open Government Directive” (OGD) conference hosted by GovDelivery (new owners of the popular GovLoop.com public/private social media forum) showcased a number of very important, relevant initiatives and ideas to help Federal Agencies comply with this important White House mandate. The directive comes from a memorandum signed by President Obama on his very first day in office, to all federal agencies directing them to break down barriers to transparency, participation, and collaboration between the federal government and the people it is to serve. Most agencies have already started their compliance initiatives, creating “Open Government” pages (for example at DHS) to highlight shared data sources and programs, and all agencies are required to present their holistic strategies (i.e. their “Open Government Plan”) by April 7th of this year.

Ideas from the public regarding how agencies should approach their Open Government Plans are currently being accepted through March 19th, 2010, at specific agency pages under Ideascale.com – this “citizen engagement tool” and crowdsourcing online social media service was wisely implemented as a single program investment and IT infrastructure under GSA, shared across all agencies. This is a great opportunity to create and submit opinions and ideas regarding government information-sharing transparency – this kind of crowdsourcing has already been proving successful to the Data.gov initiative, with the open dialogue hosted at datagov.ideascale.com.

With the backdrop of the GovDelivery conference in mind (find discussion on Twitter via #govdogd), here are a few Open Government ideas and comments from a few perspectives, including those of Blackstone Technology Group’s New Media Practice.

Localization
While the OGD initiative is entirely appropriate and useful at the Federal level, so too are (and would be) similar efforts and the State and County levels. There do exist many more localized public/private initiatives where government is reaching out to harness the wisdom and unique talents of its constituents, for the purpose of rapid feedback and identification of critical applied knowledge. These initiatives are, however, typically very grassroots-driven or otherwise non-uniform in their implementation; the Federal Government might find an advantage (perhaps through individual agencies, aligned with particular government service lines of business) in extending the Open Government offerings for local use. An example might be the rapidly-developing Loudoun County, VA Economic Development Council’s New Media initiative

, where local business and government leaders are working together to find ways to leverage new and social media to attract and retain business investment in the County. Where this initiative does have presence on most major social networks (for example on LinkedIn and GovLoop), perhaps the Department of Commerce’s Open Government dialogue could be segmented (or enhanced via “tagging”) for those focused on particular localities or geographic regions. Models and methods might then develop that are more quickly consumed and leveraged by others in the same situation.

Social Media and Search Engine Optimization (SMO/SEO)
The GovDelivery folks delivered an extensive set of recommendations and ideas for enhancing and delivering the OGD, from emphasizing use of existing/current tools (vs. building new ones) to making sure successes are tracked openly, effectively and collaboratively. Also covered was the fact that integration and cross-promotion of socialization channels was an important facet of building and sustaining audience participation. One very important “channel” not quite covered, was Search Engines. The Internet Marketing/SEO industry provides a broad array of tools, techniques and methods to help businesses and organizations promote themselves and be found more easily via search engines (like Google, Bing, Yahoo, YouTube/Search, Twitter/Search); those agencies seeking to promote their offerings and information transparency would do well to adopt some of these SEO techniques. Optimizing content (text or multimedia) when and as it’s distributed through content channels or syndicators is absolutely imperative, to be sure it’s easily found when people are searching for it in their own terms and their own language. DC-are subject matter experts like KME Internet Marketing find that “citizens most typically will use search engines like Google or within their social community platforms to quickly find data – but they’ll use words and phrases that are typically informally descriptive, vs. prescribed labels or acronyms. Government content needs to be optimized for search engines wherever it lives or is consumed”.

Information Sharing and Management
Several of the great presenters at the GovDelivery conference played on the core themes for success in delivering results – i.e. begin with the “Problem”, develop the “Community”, and apply the “Tools”. The point in this method is not to start with all those nifty Web 2.0/Social Media/New Media tools, but to approach Government Transparency initiatives first from the business or mission perspective. This is a common and well-recognized refrain to those of us practicing Enterprise Architecture and IT Investment and Governance Management within Government, i.e. making sure that Information Technology serves the investor requirements, within appropriate constraints and standards, and with full communication and approval of the user community.

The facet missing or under-represented from this 3-step plan is the management and packaging of the information that’s required, in a manner that enables SEO objectives like those expressed above, and that takes advantage of all the great Federal Information-Sharing Environment initiatives (including NIEM.gov) that are gradually finding use in Social Media context. We’re not yet to the point that reliable and easy-to-use automated content management is readily available for most social media exchanges. We do, however, have access to many examples of traditional portal/collaboration/situational awareness programs enhancing their offerings to include social media or “Enterprise 2.0” features - all while maintaining traceability to data standards, information lexicons and other information sharing models that promote reusability and ultimately citizen value. An example of this is the Homeland Security Information Network (HSIN), enhancing its “socialization” capabilities while maintaining compliance with NIEM standards.

In summary, the Open Government Directive is off to a great start, with likely thousands of great ideas to be absorbed from interested constituents and industry experts – through modern social media channels and in a manner that truly contributes to the greater good.

Read the original blog entry...

More Stories By Ted McLaughlan

Summary: Currently a Federal Enterprise Architect with Oracle, Ted has over 25 years in Commercial and Government Information Technology with University of Virginia, EDS, Accenture, KME Internet Marketing, Blackstone Technology Group, NavigationArts and CSC; additional focus recently on Interactive Design, Web 2.0 Internet Marketing, SEO, Social Media and Advertising. Specialties: Enterprise Architecture and Information Management, SOA/ESB, Enterprise Integration, Business Intelligence, Internet Safety and Security, Family Content Networks, Knowledge Management and Collaboration, User-Defined Operational Pictures/Common Operating Pictures (UDOP/COP), Situational Awareness, Portals, Internet Marketing and Search Engine Optimization (SEO), Website Design/Development and Optimization - Certified Systems Engineer - Certified Enterprise Solution Architect

@ThingsExpo Stories
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Addteq will exhibit at SYS-CON's DevOps Summit at Cloud Expo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Addteq specializes in creating innovative solutions to solve business processes through the use of DevOps automation. Addteq was founded on the firm belief that automation is essential for successful software releases. Addteq's products and services are centered around the fundamental approach of understanding the pr...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you ...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).