|By Roger Strukhoff||
|November 11, 2009 08:00 AM EST||
Rex Wang, VP of Product Marketing at Oracle took the audience through a tour of the company's offerings during his keynote presentation at the 4th International CloudComputing Expo in Santa Clara Wednesday morning, November 4. He also made the key point that Oracle wants "to offer customers a choice."
This basic, seemingly simple strategy is exactly how Oracle differentiated itself from a pack of competitors in the early days of the relational database wars--offering versions that ran on every available platform at the time, even though many of those platforms were marginal. By assuring customers that Oracle's product would run on anything in the house, customers were assured and Oracle became dominant.
So, today, in a nascent Cloud Computing industry - IDC estimates that Cloud represents 5 perccent of the market today, and will reach 10 percent within four years - Oracle aims to again re-assure its customers that the company will be there whether a customer wants to have a private cloud, a public cloud, or a hybrid.
View & Download Rex Wang's Slide Deck Here
"This notion of elastic capacity, this seemingly unlimited capacity to scale" is an obvious perceived advantage of Cloud Computing, Wang noted early on. Beyond that, "self-service is an important element, as is pay-per-use, which does not require a lot of capital upfront."
SYS-CON.TV streamed Cloud Computing Expo keynotes and general sessions to an average 70,000 online viewers each day
Wang elaborated on that point, noting that pubilc clouds "are much cheaper to get started with; you just pay as you go. (Furthermore), cloud providers purport to have greater economies of scale (then their customers), which is probably valid for small and medium-sized companies." But he wondered how much advantage any provider would have "relative to a large enterprise." That said, he also pointed out that a public cloud is "simpler to manage, so a lot of people are using the cloud and simply bypassing IT, and this is a line-of-business expense rather than a capital expenditure."
Discussing private clouds, Wang said there are "lower total costs, (that is) the tradeoff period is 2 to 3 years. This is the classic buy vs. rent argument. Private clouds also provide greater control (and reassure people) about security, compliance, and an easier integration with on-premise systems."
Wang referred to Oracle's positioning by saying "we've been fairly quiet...but this doesn't mean we don't have an initiative in place." He was no doubt being the good soldier in bringing the good news of Oracle's commitment to Cloud Computing in counterpoint to company CEO Larry Ellison's extremely sarcastic remarks on the topic just a year ago to financial analysts.
The reality is that technology CEOs--least of all flamboyant ones--aren't in the trenches getting things to work for customers, and Wang's nuts-and-bolts presentation was meant to re-assure anyone who was listening that the company will support all types of cloud initiatives. Meanwhile, Ellison updated his remarks a bit at the company's recent OracleWorld in San Francisco, discussing Fusion and how having a single cloud provider (such as Oracle) has its advantages.
Oracle was a Platinum Sponsor of 4th International Cloud Computing Conference & Expo, November 2-4, 2009, in Santa Clara
As Wang said, "If you are an Oracle licensee, you can run that license in the cloud. if you have an unlimited license, you can run an unlimited amount; you can move your licenses around between on-premise and offsite locations. We can also allow you to get online with Amazon (if you want) in a matter of minutes." Wang made the case that Oracle's flexible approach reflects reality, noting that "companies are moving at different rates of speed, and sometimes a single company is moving at different rates of speed internally," so you might see "certain apps in silos, certain apps that have been virtualized, and some in a self-service environment."
View & Download Rex Wang's Slide Deck Here
He urged his audience to "imagine going to a company portal and making an IT service request (in which) you might pick a request for a new size virtual machine, new virtual image, get it running in a self-service mode, and have it be automatically provisioned without involving IT."
This is a future that Wang says Oracle can envision and support, whether you call it SaaS, PaaS, IaaS, or some variant of Cloud Computing.
|Altica 03/23/10 06:37:00 AM EDT|
Having been initial sceptics of cloud computing (eg Larry Ellison's rant on cloud computing) Oracle are now keen to join the debate.
By offering customers 'options' Oracle are adding to the sea of marketing messages on the subject whilst maintaining their scepticism that cloud works primarily for small to medium companies.
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Jul. 27, 2016 06:30 AM EDT Reads: 1,453
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Jul. 27, 2016 04:45 AM EDT Reads: 2,261
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Jul. 27, 2016 04:30 AM EDT Reads: 2,494
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
Jul. 27, 2016 04:00 AM EDT Reads: 1,560
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jul. 27, 2016 02:15 AM EDT Reads: 2,599
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
Jul. 27, 2016 02:15 AM EDT Reads: 1,450
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Jul. 27, 2016 12:00 AM EDT Reads: 1,943
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jul. 26, 2016 11:00 PM EDT Reads: 2,608
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Jul. 26, 2016 11:00 PM EDT Reads: 2,009
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 26, 2016 10:45 PM EDT Reads: 1,370
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
Jul. 26, 2016 09:00 PM EDT Reads: 2,053
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
Jul. 26, 2016 08:00 PM EDT Reads: 381
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
Jul. 26, 2016 07:15 PM EDT Reads: 1,938
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 26, 2016 06:30 PM EDT Reads: 2,143
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Jul. 26, 2016 05:45 PM EDT Reads: 1,833
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
Jul. 26, 2016 04:30 PM EDT Reads: 1,101
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
Jul. 26, 2016 04:30 PM EDT Reads: 1,036
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Jul. 26, 2016 04:00 PM EDT Reads: 1,059
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Jul. 26, 2016 03:45 PM EDT Reads: 1,726
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Jul. 26, 2016 03:15 PM EDT Reads: 943