Click here to close now.

Welcome!

GovIT Authors: Brad Thies, Cloud Best Practices Network, Liz McMillan, Pat Romanski, Kevin Jackson

Related Topics: SYS-CON MEDIA, Java, SOA & WOA, Virtualization, Oracle, Cloud Expo

SYS-CON MEDIA: Interview

An Exclusive Interview with Oracle, Cloud Expo 2010 Diamond Sponsor

There are compelling reasons for large and medium-sized enterprises to be interested in cloud computing, says Sarwal

Oracle Keynote at Cloud Expo

"We believe that cloud is an important trend that we will support. We have two objectives. The first is to ensure that cloud computing is fully enterprise grade, meaning high performance, scalability, reliability, availability, security and standards-based for portability and interoperability. Second, we will support both public and private cloud computing in order to give customers choice," says Richard Sarwal, SVP Product Development for Oracle Enterprise Manager - and upcoming Keynote Speaker at SYS-CON's 5th International Cloud Computing Expo - in this Exclusive Q&A with Cloud Computing Expo Conference Chair Jeremy Geelan.

Register Today and Save $550
!
Explore Sponsorship Opportunities !

Cloud Computing Journal: Oracle played a pioneering role in making Grid Computing relevant to enterprises - I'm thinking of Oracle Real Applications Clusters (RAC), Automatic Storage Management (ASM), and Storage Grid, products like that. How are your infrastructure offerings being extended to embrace the Cloud?

Richard Sarwal: Oracle pioneered Grid Computing more than five years ago with RAC, ASM and Enterprise Manager Grid Control. We continue to enhance and refine those products, and they are still differentiated in the market today. Over the last few years, we've greatly expanded our grid offerings with Application Grid in the middleware layer (WebLogic, Coherence, Tuxedo and JRockit), Oracle VM for server virtualization, and Exadata smart storage server. So today, we've got the full stack of grid products from storage and infrastructure up through databases and middleware, all managed in an integrated fashion by Oracle Enterprise Manager.


Oracle named exclusive Diamond Sponsor of Cloud Expo 2010 which will take place April 19-21, 2010 at the Jacob Javits Center in New York City

Grid Computing combines server virtualization and clustering across the stack to provide the dynamic, shared infrastructure that forms the basis of Cloud Computing. Cloud Computing shares many of the characteristics and technology requirements Grid Computing. Oracle's emphasis on Grid Computing capabilities such as dynamic resource provisioning, dynamic resource scheduling and highly automated management of clusters and virtual machines map directly to the requirements of Cloud Computing. Oracle's highly automated management of server clustering (RAC and WebLogic) and server virtualization provides the elastic scalability and fault tolerance required for enterprise class clouds. Policy-based automation enables management of virtualized resources, and metering resource consumption enables pay-per-use billing and chargeback. So our Grid Computing products provide the key building blocks for Cloud Computing.

Cloud Computing Journal: Are the chief advantages of Cloud Computing in your view most readily applicable to the large enterprise user, or to SMBs, or both?

Sarwal: There are compelling reasons for both large and medium-sized enterprises to be interested in cloud computing. For medium-sized companies, the top reason they are looking at cloud computing is that it's so much faster and cheaper to get started. Medium-sized companies may not have sophisticated IT departments nor the money to invest in upfront capital expenses, so using a public cloud provider may be very attractive.

For larger companies, using an external cloud vendor may enable small teams or departments to get a new application or a development/test environment running in minutes instead of months. The self-service aspect of public clouds means that small teams can avoid a long wait for IT departments to approve project requests, procure servers, find room for them in the data center, install software, configure software, etc.

Also, some applications have a limited lifespan of a few weeks or months, perhaps for a marketing campaign, event or special project. Pay-for-use and being able to return IT resources to the pool is perfect for these situations.

Some enterprises, especially larger ones with economies of scale, are implementing "private clouds" for their own exclusive use. Large enterprises are interested in building their own private cloud to get the agility, efficiency and quality of service advantages of cloud computing, while mitigating concerns about public clouds, such as security, compliance, performance, reliability, vendor lock-in and long-term costs.

Cloud Computing Journal: I know that you have partnered with Amazon Web Services (AWS) to offer various products and services: can you update us on those?

Sarwal: Yes, in September 2008 we announced that customers can license Oracle Database, Oracle Fusion Middleware and Oracle Enterprise Manager on Amazon's Elastic Compute Cloud (EC2). They can use their existing Oracle licenses on EC2 and move them between EC2 and their own data center if they wish. We also provided a number of Amazon Machine Images for Oracle products to help customers get up and running on EC2 in a matter of minutes. We've seen a lot of interest in this, particularly from developers who don't want to wait for IT to set up servers for development and testing.

Cloud Computing Journal: And will these offerings be extended to other Cloud platforms in the future?

Sarwal: Yes, we are working with several other cloud service provider partners right now, and will outline these in future announcements.

Cloud Computing Journal: So "Databases in the Cloud" are already a reality today - how about security, need enterprises have any concerns there?

Sarwal: Yes, security is often one of the top concerns and barriers to adoption. Actually, there are many different things that people mean when they say security in the cloud, including data privacy and protection, identity and access, compliance and eDiscovery, business continuity and disaster recovery.  Some people say cloud computing is already secure enough to be used by enterprises, and that some public clouds might even have better security practices than some companies have internally.

Oracle is committed to improving cloud security and lowering this barrier to adoption of cloud computing. Security has always been a key focus area for us, and we have been building some very innovative security solutions over the years, such as Oracle Database Vault and Transparent Data Encryption. While these features are great for some of our most security-conscious customers, they are much more important, actually essential, for running in public clouds. So, our products bring industry-leading security functionality, and this plays a big role in making the cloud environment secure for enterprises.

Cloud Computing Journal: And how about "middleware in the cloud" what's the story there?

Sarwal: Oracle Fusion Middleware is an important part of Oracle's total cloud offering. Middleware provides the necessary application infrastructure for developing, deploying and managing cloud-based applications. Oracle Fusion Middleware includes the industry-leading application server, SOA, BPM and integration and identity management technology, and others. In a cloud context, this middleware has to provide functions such as elastic, horizontal scalability; resource sharing with multi-tenancy; access and role management for self-service and billing and chargeback.

Oracle's application grid includes the WebLogic application server, Coherence In-Memory Data Grid, Tuxedo TP monitor and JRockit JVM.  WebLogic, Coherence and Tuxedo support clustering which enables resource sharing and scale-out, so Oracle application grid has what's needed for elastic cloud deployments.

Oracle SOA Suite provides shared services and integration, Oracle Identity Management provides user access and role management, and Oracle WebCenter provides the basis for a self-service portal. All of these are important for public and private cloud computing.

Just as for database, Oracle Fusion Middleware can run in public clouds like Amazon EC2, and Amazon Machine Images exist for rapid setup. And just like database, our middleware provides important building blocks for enterprises building private clouds as well as service providers building public clouds.

Cloud Computing Journal: Does Oracle's on-demand approach to cloud computing offer pay-per-use pricing?

Sarwal: Yes, Oracle offers a growing number of SaaS applications on a subscription basis, including Oracle CRM On Demand, Oracle Beehive On Demand (collaboration), and Oracle Argus On Demand (drug safety). In addition, other SaaS service providers can now purchase license and maintenance for components of the Oracle Platform for SaaS on monthly basis. These components include Oracle Database and options like Real Application Clusters, Oracle WebLogic and Oracle Application Server, and Oracle Enterprise Manager packs for database.

Cloud Computing Journal: Backing up for a moment and looking at the Big Picture, do you agree with those who contend that the Cloud in general is pushing up the operational excellence curve?

Sarwal: The growing popularity of public clouds is beginning to put pressure on enterprise IT departments to rethink longstanding data center practices in order to provide better service and flexibility at a lower cost. There is some concern in IT departments that end users may bypass their IT departments for the immediacy of deploying to a public cloud environment, thereby introducing unknown variables into the IT equation, especially in terms of security and compliance. That's why some IT departments are now looking at building private clouds as the means to becoming a better service provider to the lines of business.

If IT can provide rapid provisioning via self-service, pay-per-use chargeback, while also providing greater control over security, quality of service and compliance, and being lower cost over the long term, then these private clouds will have the advantages of public clouds while mitigating the disadvantages of public clouds.

Enterprises are looking to vendors like us to enable them to help transform their current infrastructure to make it more cloud-like, more agile, flexible and efficient. Providing customers with a ready-to-use private cloud solution is therefore a priority area for us. We want to provide customer a complete solution that enables them deliver cloud like services within their data center - including self-service provisioning, chargeback, policy based QoS management, etc.

Cloud Computing Journal: Oracle recently purchased Virtual Iron - was that based on a vision of a future where cloud computing dominates the enterprise IT scene?

Sarwal: Oracle is uniquely positioned to provide customers with integrated clustering, virtualization and management solutions for deploying a complete application stack either in a physical or a virtual environment, including clouds. Only Oracle combines the benefits of server clustering and server virtualization technologies to deliver a complete Grid Computing infrastructure.

Virtual Iron is a strategic addition to Oracle's virtualization portfolio. Our intent is to quickly and seamlessly combine that technology with Oracle VM to deliver a product that is unique in the industry both in breadth of functionality, and also depth of features specifically designed to make the full application stack easier to deploy, manage, and support in a virtual environment.

Virtual Iron helps us provide better management of both virtualized and clustered environments. Virtual Iron complements Oracle VM by providing dynamic resource management to optimize server capacity and power consumption. Customers will get faster application deployment, streamlined VM configuration, improved visibility and control across Oracle's enterprise software stack, and improved ability to meet service levels for virtual environments.

Cloud Computing Journal: What is Oracle's view of cloud computing and what is Oracle's cloud computing strategy?

Sarwal: We are still in the early days of cloud computing. Adoption will happen gradually, and many enterprises will eventually adopt a mix of public and private cloud computing, and some systems will remain on static, dedicated infrastructure as well. A large enterprise typically has thousands of applications. Some portion of those will move to a cloud, while others are fine as-is.

We believe that cloud is an important trend that we will support. We have two objectives. The first is to ensure that cloud computing is fully enterprise grade, meaning high performance, scalability, reliability, availability, security and standards-based for portability and interoperability. Second, we will support both public and private cloud computing in order to give customers choice.

To accomplish these objectives, we have a three pronged strategy. First, we offer customers a growing number of SaaS applications, so Oracle itself is a SaaS cloud provider. Second, we provide our enterprise grade software platform to other cloud providers to enable them to build, deploy and manage their cloud offerings. Third, we give customers the choice of deploying Oracle technologies in either private clouds or public clouds such as Amazon. One of our big areas of focus is to help enterprises build private clouds using the rich capabilities of the full Oracle stack.

Cloud Computing Journal: At a previous recent SYS-CON conference, Oracle has championed the notion of Rich Enterprise Applications; can REAs be deployed in the Cloud?

Sarwal: Yes, Rich Enterprise Applications, which are based on Oracle ADF Faces and Oracle WebCenter, can be deployed in the cloud. As a matter of fact, Oracle's REA microsite runs on Amazon EC2. So even Oracle, which runs a large private cloud internally, finds it useful to use a public cloud like EC2 at times.

Cloud Computing Journal: How about your own upcoming keynote at our Cloud Computing Conference & Expo at the Santa Clara Convention Center; what will you be looking to achieve, in terms of getting Oracle's "Cloud Vision" out there?

Sarwal: I'm going to be talking about "separating the hype from reality." Oracle has tried to be as pragmatic as possible about our public statements about - and R&D investment in - grid and cloud computing. We've seen in the past that imagination, vision and hype usually runs way ahead of what technology companies can actually deliver. I'm going to talk about how we see enterprises evolving toward a dynamic shared infrastructure, public and private clouds, and hybrid clouds. We do have a strategy and a vision for helping enterprises take advantage of cloud computing for better agility, efficiency and quality of service. But the question is, what can customers do today that will enable them be in a position to reap the benefits of cloud computing?

Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
OklanP 10/22/09 06:01:00 AM EDT

The problem is that every tech company now wants to be associated with cloud computing, no matter if their products and services meet the basic criteria.

@ThingsExpo Stories
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, representing a model of how to analyze rea...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
CommVault has announced that top industry technology visionaries have joined its leadership team. The addition of leaders from companies such as Oracle, SAP, Microsoft, Cisco, PwC and EMC signals the continuation of CommVault Next, the company's business transformation for sales, go-to-market strategies, pricing and packaging and technology innovation. The company also announced that it had realigned its structure to create business units to more directly match how customers evaluate, deploy, operate, and purchase technology.
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
Even as cloud and managed services grow increasingly central to business strategy and performance, challenges remain. The biggest sticking point for companies seeking to capitalize on the cloud is data security. Keeping data safe is an issue in any computing environment, and it has been a focus since the earliest days of the cloud revolution. Understandably so: a lot can go wrong when you allow valuable information to live outside the firewall. Recent revelations about government snooping, along with a steady stream of well-publicized data breaches, only add to the uncertainty
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
PubNub on Monday has announced that it is partnering with IBM to bring its sophisticated real-time data streaming and messaging capabilities to Bluemix, IBM’s cloud development platform. “Today’s app and connected devices require an always-on connection, but building a secure, scalable solution from the ground up is time consuming, resource intensive, and error-prone,” said Todd Greene, CEO of PubNub. “PubNub enables web, mobile and IoT developers building apps on IBM Bluemix to quickly add scalable realtime functionality with minimal effort and cost.”
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness, and in-car entertainment and this excitement will bleed into other areas. On the commercial side, m...
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
Every innovation or invention was originally a daydream. You like to imagine a “what-if” scenario. And with all the attention being paid to the so-called Internet of Things (IoT) you don’t have to stretch the imagination too much to see how this may impact commercial and homeowners insurance. We’re beyond the point of accepting this as a leap of faith. The groundwork is laid. Now it’s just a matter of time. We can thank the inventors of smart thermostats for developing a practical business application that everyone can relate to. Gone are the salad days of smart home apps, the early chalkb...
With several hundred implementations of IoT-enabled solutions in the past 12 months alone, this session will focus on experience over the art of the possible. Many can only imagine the most advanced telematics platform ever deployed, supporting millions of customers, producing tens of thousands events or GBs per trip, and hundreds of TBs per month. With the ability to support a billion sensor events per second, over 30PB of warm data for analytics, and hundreds of PBs for an data analytics archive, in his session at @ThingsExpo, Jim Kaskade, Vice President and General Manager, Big Data & Ana...
In the consumer IoT, everything is new, and the IT world of bits and bytes holds sway. But industrial and commercial realms encompass operational technology (OT) that has been around for 25 or 50 years. This grittier, pre-IP, more hands-on world has much to gain from Industrial IoT (IIoT) applications and principles. But adding sensors and wireless connectivity won’t work in environments that demand unwavering reliability and performance. In his session at @ThingsExpo, Ron Sege, CEO of Echelon, will discuss how as enterprise IT embraces other IoT-related technology trends, enterprises with i...
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data they generate about customer usage and product performance to deliver extremely compelling and reliabl...