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Gartner Says Worldwide Business Intelligence, Analytics and Performance Management Grew 22 Percent in 2008

Despite Tough Economic Conditions and Industry Consolidation, Overall Revenue Surpassed $8.8 Billion

STAMFORD, Conn., June 12, 2009 — Worldwide business intelligence (BI) platform, analytic applications and performance management software revenue reached $8.8 billion in 2008, a 21.7 percent increase from 2007 revenue of $7.2 billion, according to Gartner, Inc.

“Industry consolidation has led to an increase in growth, despite the necessary product rationalizations and organizational changes,” said Dan Sommer, senior research analyst at Gartner. “The large stack vendors, especially the application vendors, have put a lot of focus and sales power behind their newly acquired BI products, with accelerated migrations and upgrades in the installed base as a result.”

Following SAP’s acquisition of Business Objects, the company was the No. 1 vendor in combined worldwide BI, analytics and performance management software revenue in 2008, accounting for 24 percent of the market (see Table 1), followed by SAS Institute, Oracle, IBM and Microsoft.

“Most, but not all, of the midtier independent BI vendors targeting the enterprise struggled more, which indicates that there is bifurcation in buying to either more stack-centric behavior, or smaller tactical departmental projects,” Mr. Sommer said.

Table 1
Worldwide BI, Analytics and Performance Management Revenue Estimates for 2008 (Millions of U.S. Dollars)

Company

2008 Revenue

2008 Market Share (%)

SAP

2,096.0

23.8

SAS Institute

1,286.6

14.6

Oracle

1,284.0

14.6

IBM

996.5

11.3

Microsoft

681.5

7.7

MicroStrategy

280.0

3.2

Others

2,177.1

24.7

Total

8,801.6

100.0

Source: Gartner (June 2009)

Both the BI platform and the analytic applications and performance management (including corporate performance management) areas performed strongly (see Table 2) with growth rates of 20.4 percent and 24.3 percent, respectively.

Table 2
Worldwide BI, Analytics and Performance Management Revenue Estimates for 2008 by Subsegment (Millions of U.S. Dollars)


Segments

2008 
Revenue

2008 
Market
Share (%)

2007  Revenue

2007 
Market
Share
(%)

2008-2007 
Growth (%)

Analytics Applications and Performance Management

 

3,055.1

34.7

2,458.6

34.0

24.3

BI Platforms

5,746.4

65.3

4,773.7

66.0

20.4

Total

8,801.6

100.0

7,232.4

100.0

21.7

Source: Gartner (June 2009)

“In tough times, the first step is to increase transparency which helps identify cost-centers, and then to more tightly align strategy with execution,” Mr. Sommer said. “This is why demand for BI, analytics and performance management is relatively strong even in a bearish economy. However, we don’t expect these two markets to sustain the same high growth rate in 2009, as much of it came from the lowest-hanging fruit in up-selling products of an acquired company to an existing installed base and because the first half of 2009 was softer due to the recession.”

Additional detail is available in the Gartner report “Market Share: Business Intelligence, Analytics and Performance Management Software, Worldwide 2008." The report is available on Gartner’s Web site at http://www.gartner.com/DisplayDocument?ref=g_search&id=1016420&subref=simplesearch.


Contacts:

Christy Pettey
Gartner
+1 408 468 8312
[email protected]

Holly Stevens
Gartner
+44 0 1784 267412
[email protected]

About Gartner:
Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the indispensable partner to 60,000 clients in 10,000 distinct organizations. Through the resources of Gartner Research, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 4,000 associates, including 1,200 research analysts and consultants in 80 countries. For more information, visit www.gartner.com.

More Stories By John Ryan

John is an experienced leader with a strong background of defining and executing company strategies. He is especially skilled in channel management, market analysis, brand marketing and selling technology products and services. He has successfully served in a number of executive positions and has been in management for 20 years. John is currently writing a book on increasing revenue generation. He has been a co-author of a comprehensive marketing methodology for high tech companies and has helped venture capitalists and private equity firms gauge their technology investments. In 2004, John served as Vice President of Marketing for the NA arm of the $6B IT Services division of Siemens, AG. John served on the board of directors at WebTrends, purchased by NetIQ (NTIQ) for $1 billion in 2001. WebTrends was highly successful dominating the web site analysis and reporting space. Prior to WebTrends, John was the Vice President of Marketing for Tivoli Systems. John has worked as a contracted consultant for established companies, start ups and top analyst firms. John can be reached at [email protected] or you can follow him on Twitter @buyersteps

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